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For the Memory of a Lifetime Boasts a Creative Fashion Lookbook

 - Jul 18, 2018
References: instagram & highsnobiety
The Memory of a Lifetime — a label founded by Italian designer Gio Forbice, debuts its Spring/Summer 2019 collection in a progressive and incredibly creative fashion lookbook. The shots satisfy the brand's and photographer Jordan Hemingway's vision. The editorial is presented in the style of low-fi imagery with stylistically added glitches and grainy effects that are made to resemble something one might find on Google Street View.

The creative fashion lookbook subtly comments the status of privacy in the digital age with somewhat progressive hints of "voyeurism and surveillance." While the artistic and accessible approach to photography captures the attention of the audience, the interest for the Spring/Summer 2019 collection arises from the curiosity that the imagery stimulates.

Photo Credits: Jordan Hemingway