The Memory of a Lifetime — a label founded by Italian designer Gio Forbice, debuts its Spring/Summer 2019 collection in a progressive and incredibly creative fashion lookbook. The shots satisfy the brand's and photographer Jordan Hemingway's vision. The editorial is presented in the style of low-fi imagery with stylistically added glitches and grainy effects that are made to resemble something one might find on Google Street View.
The creative fashion lookbook subtly comments the status of privacy in the digital age with somewhat progressive hints of "voyeurism and surveillance." While the artistic and accessible approach to photography captures the attention of the audience, the interest for the Spring/Summer 2019 collection arises from the curiosity that the imagery stimulates.
Photo Credits: Jordan Hemingway
Key Themes Behind This Trend
- Progressive Fashion Lookbooks
- Opportunity to experiment with low-fi imagery, glitches, and grainy effects to create unique and engaging lookbooks.
- Commentary on Digital Privacy
- Chance to explore the impact of technology on privacy and create thought-provoking fashion campaigns.
- Artistic Photography Approach
- Innovative use of photography techniques to capture attention and generate interest in fashion collections.
Where This Applies
- Fashion
- Fashion brands can use progressive fashion lookbooks to stand out and create a buzz in the industry.
- Photography
- Photographers can explore new artistic approaches to photography and provide unique services for fashion campaigns.
- Technology
- Opportunity for tech companies to develop tools and software that enhance and simulate low-fi imagery and glitch effects in photography.
