Luxury fashion house Prada is preparing for the colder seasons this year with its Linea Rossa collection, which is full of distractingly captivating design prints. Its Fall/Winter 2018 selection highlights an assortment of outerwear options, from simplistic solid hues to a blend of graphics on a piece. There are a series of graphically printed jackets that blend patterns such as banana prints, florals and vibrant flames. In addition to that, there are selections of raincoats, vests, parka jackets, pants and a variety of technical jackets.
The styles predominantly are constructed of either nylon or neoprene materials to combat the cold weather conditions. All of the selections from the Prada Linea Rossa Fall/Winter 2018 collection are now available for pre-order online.
Why This Trend Is Growing
- Graphic-heavy Outerwear
- Designing graphic-heavy outerwear that stands out could disrupt the traditional winter clothing market.
- Technological Winter Wearables
- Integrating technology into winter wearables such as smart heaters or flexible batteries have a great disruptive potential.
- Customizable Cold Weather Wear
- Creating a system of personalized cold weather wear could disrupt the traditional retail market and boost customer engagement.
Industries Being Reshaped
- Fashion
- Luxury fashion houses can innovate on designs and materials for cold weather clothing to stand out from the competition.
- Technology
- Integrating wearable tech in cold weather clothing can disrupt the fashion and tech industries for a potential lucrative market.
- Retail
- Developing a platform for personalized cold weather clothing presents an opportunity to revolutionize the online retail space.
