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Contemplative At-Home Editorials

The Ones 2 Watch 'How Sweet It Is' Series is 90s-Inspired

— July 24, 2018 — Fashion
Photographer Charlotte Ea captures 'How Sweet It Is,' a 90s-inspired editorial lensed for style publication The Ones 2 Watch. Starring model Anne-Louise of Le Management in Copenhagen, the series is an homage to retro fashion picks and makeup looks that make a bold yet elegant statement.

Model Anne-Louise is captured lounging at home while sporting a wardrobe of patterned dresses, patent leather trousers, and statement furs that are handpicked by stylist Julie Garde. This 90s-inspired editorial also features hair and makeup looks by Jens J. Wiker who opts for citrus-hued and bright blue eyeshadows, buffed out brows and slicked back tresses.

This contemplative image series revives nostalgic fashions for a new generation and embodies an effortlessly cool and understated air.


Image Credit: Charlotte Ea
Trend Themes
1. Nostalgic Fashion Revival - Opportunity for fashion brands to tap into the popularity of 90s-inspired styles and create retro collections that cater to a new generation.
2. At-home Editorials - Opportunity for fashion publications to create photography series that capture the essence of relaxed and contemplative at-home fashion.
3. Bold Makeup Looks - Opportunity for beauty brands to experiment with vibrant and unconventional eyeshadow colors, offering consumers a bolder and more expressive makeup experience.
Industry Implications
1. Fashion - Fashion brands can leverage the nostalgia for 90s-inspired styles and create collections that resonate with consumers.
2. Photography - Fashion publications can explore at-home editorials as a unique photography concept to engage their audience.
3. Beauty - Beauty brands can innovate by expanding their makeup product range to include more vibrant and unconventional eyeshadow colors, targeting consumers looking for bold and daring makeup options.
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