Artisanal Low-Calorie Food Branding

Weight Watchers has rebranded its lineup of weight loss meals in a bid to help revive the low-calories foods and help them retain relevance with evolving consumer tastes and preferences.

The new branding for the Weight Watchers meals will be rolled out across the brand's 170 products that span 30 different categories starting in January of 2017. The new branding and packaging focuses on a certain artisanal aesthetic with vibrant imagery, handwritten font and distinct attention being paid to fresh ingredients used in the foods. This helps make the weight loss meals appear more healthy and balanced than simply for shedding pounds, and more realistic as an option for the average consumer to reach for to maintain a healthy lifestyle.