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Sporting Collab

NBA collaborations with lifestyle brands reflects the evolution of streetwear

Implications - As limited-edition streetwear collaborations have become more sought after by consumers, other brands, like the NBA, have tapped into these collaborations to create statement pieces. Such collaborations have transformed NBA-related apparel from fans supporting their team, to consumers wearing apparel that represents both their favorite team (or player), and their personal brand.

Workshop Question - What role can your brand play in supporting your consumer’s personal brand?
SCORE 6.5
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41,793 Total Clicks
Mar 18 - Oct 18
This Year and Warm
FashionHip Fashion
Featured Examples
Collaborative Collaged Collections - The Supreme x Nike NBA Capsule is Graphic and Heavily Branded
SCORE 7.5
This Year and Warm 1,385 Clicks Pub: Mar 8, 18
Collaborative Collaged Collections
The Supreme x Nike NBA Capsule is Graphic and Heavily Branded
The Supreme x Nike NBA collaborative collection was recently unveiled. The two brands call upon a nostalgic inspiration and tap into the 90s for a throwback aesthetic. The new collaborative project... [More]
Camo-Themed Basketball Jerseys - The BAPE XXV Anniversary Exhibit Showcased Its New NBA Jerseys
SCORE 7.2
This Year and Warm 693 Clicks Pub: Oct 3, 18
Camo-Themed Basketball Jerseys
The BAPE XXV Anniversary Exhibit Showcased Its New NBA Jerseys
The BAPE and NBA jersey collaboration was showcased at the BAPE XXV anniversary exhibit at the Omotesando Hills in Tokyo recently. The highly-anticipated upcoming jerseys drop iterations of teams... [More]
Basketball Motif Casualwear - Frank & Oak Worked with the NBA for Its Latest Collection
SCORE 5.8
This Year and Warm 394 Clicks Pub: May 7, 18
Basketball Motif Casualwear
Frank & Oak Worked with the NBA for Its Latest Collection
Montreal-based fashion brand Frank & Oak continues its ongoing work alongside the NBA for its latest seasonal drop. Frank & Oak introduces stylish pieces for basketball fans who want to... [More]
NBA-Themed Cashmere Knits - The Elder Statesman and The NBA Join to Create Luxurious Sweaters
SCORE 3.2
This Year and Mild 150 Clicks Pub: Jun 6, 18
NBA-Themed Cashmere Knits
The Elder Statesman and The NBA Join to Create Luxurious Sweaters
The Elder Statesman works in collaboration with the NBA to follow its previous range of jacquard knit pieces. This time, the two introduce a collection of premium cashmere knit sweaters and are... [More]
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