NikeLab launched its Spring 2018 collection, which is comprised of high performance windbreakers, a women's bodysuit, a men's crew, a bomber jacket and a unisex Heritage Tracksuit. Usually the greatest obstacle for sport brands is to combine high quality fabric and athlete-minded innovative technology into a well-fitting and fashion-forward silhouette. Nike is a brand that does this well by showcasing "the best in performance, training and lifestyle apparel."
The Spring 2018 collection features a selection of performance windbreakers that are guaranteed to block the wind, repel water and ventilate through strategic mesh and fabric cut-outs. The unisex jacket boasts a bright yellow with bold NikeLab branding on the back, while the women's performance windbreaker is a stylish see-through silhouette that is made radiant with colorful pipping.
Photo Credits: Nike
Key Themes Behind This Trend
- Performance Windbreakers
- Opportunity for brands to combine high-quality fabric, athlete-minded technology, and fashion-forward design in performance windbreakers.
- Innovative Technology
- Opportunity for brands to incorporate innovative technology into sportswear, such as strategic mesh and fabric cut-outs for ventilation.
- Transparent Silhouettes
- Opportunity for brands to create stylish see-through silhouettes in performance windbreakers, adding a fashionable touch to sportswear.
Where This Applies
- Sportswear
- Opportunity for sportswear brands to develop high-performance windbreakers that combine fashion and functionality.
- Apparel
- Opportunity for apparel brands to incorporate innovative technology and unique design features into their collections, enhancing the overall user experience.
- Athletic Fashion
- Opportunity for brands in the athletic fashion industry to create trendy and fashionable performance windbreakers that appeal to both athletes and fashion enthusiasts.
