Bristol Studio launched a line of sportswear staples for the Spring/Summer 2019 season. The label's co-founder and creative director Luke Tadashi drew inspiration for the line from a balance of both art and sport, aiming to infuse it with the childlike creativity that soared during his time playing basketball as a child.
The new seasonal collection is comprised of tracksuits, sweats, shorts, jerseys and footwear options. Notably, the sweats boast a deconstructed design and are reversible, resembling practice jerseys. The traditional tracksuits received an update through tailoring details and the captivating selection of footwear was made in collaboration with The Shoe Surgeon to highlight a 3D nature with a series of materials.
Key Themes Behind This Trend
- Artistic Sportswear
- The fusion of art and sport in fashion provides an opportunity for designers to challenge industry norms and create more visually-interesting sportswear staples.
- Reversible Clothing
- By incorporating reversible designs, clothing companies can offer customers two looks in one, giving customers more value and versatility for their purchase.
- Collaborative Footwear
- Partnerships with custom footwear companies like The Shoe Surgeon allow fashion labels to incorporate high-tech and innovative materials into their footwear, creating unique and visually-striking designs.
Where This Applies
- Athletic Wear
- The trendy appeal of artistic sportswear provides athletic wear companies with the opportunity to revamp their traditional designs to be more visually-appealing and eye-catching to consumers.
- Fashion
- To capitalize on the growing artistic sportswear trend, fashion labels could enter the sportswear market and introduce more unique and visually-appealing sportswear designs.
- Custom Footwear
- Custom footwear companies like The Shoe Surgeon can take advantage of collaborations with fashion labels looking to incorporate high-tech and innovative materials into their footwear designs and create disruptive, one-of-a-kind products.
