Regeneratively-Sourced Beef Snacks

Figure Ate Introduced 'Beef Bitlong' as a Protein Offering

Figure Ate’s 'Beef Biltong' offers a premium protein snack distinguished by its regenerative sourcing, nutritional profile, and traditional preparation method. Unlike conventional jerky, this biltong is air-dried rather than dehydrated, resulting in a naturally tender texture and robust flavor. Each pouch provides "32 grams of protein with zero grams of sugar," making it a clean-label snack suitable for active lifestyles and healthy eating routines.

Sourced from verified regenerative ranches, the beef is both grass-fed and grass-finished, meaning the cattle were raised exclusively on grass throughout their lives—an approach that supports soil health, biodiversity, and environmental sustainability; these practices go beyond organic standards, reflecting a growing interest from conscious consumers and retailers alike.

Crafted with minimal ingredients—just beef, vinegar, and spices—Figure Ate’s biltong contains no preservatives or nitrates. Recognized with a 2023 Good Food Award, it is available at retailers such as Erewhon, Sprouts, MOM’s Organic Market, and Bristol Farms, and ships nationwide.

Image Credit: Figure Ate

Regenerative Agriculture
Regenerative agriculture practices in beef production enhance soil health and biodiversity while attracting environmentally conscious consumers.
Clean-label Snacking
Clean-label snack options like Figure Ate's biltong address the demand for transparent ingredient lists and nutritious qualities without preservatives.
Air-dried Meat Products
Air-dried meat snacks offer a unique texture and flavor profile, differentiating them from traditional dehydrated jerky options.

Who This Affects Most

Sustainable Food Production
The sustainable food production industry is incorporating regenerative sourcing methods to meet the increasing demand for eco-friendly products.
Natural Foods Retail
Retailers specializing in natural foods are expanding their product lines with clean-label, award-winning snacks that cater to health-conscious shoppers.
Premium Snack Foods
The premium snack foods industry is capitalizing on niche consumer bases seeking high-protein, high-quality options without synthetic additives.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 24%
Freshness 46%