For the upcoming football season, Nike has unveiled Chelsea jerseys with NFC labels that help to connect fans to "product, customized content and exclusive experiences." To connect with these replica team shirts, fans may use the Nike app and scan the NikeConnect logo in order to launch the experience. This new release marks the first time that NikeConnect technology is featured in a football jersey.
Fans who make the most of this NFC technology from Nike also have the chance to become part of co-creating a Chelsea FC Shirtholder’s Edition Fan Jersey.
NFC technology is becoming an integral part of enhancing the value of products after they have been purchased, promising both exclusivity and experiential interactions.