East China is home to 'Mylines Westlake' -- an erotic lovers-themed hotel, which encourages its guests to act on their "natural impulses."
This experimental hotel design features a chic and sophisticated interior that aims to re-define traditional love hotels. Instead, this building offers its guests a spatial experience that focuses on sensory stimulation. Each of the 33 rooms was inspired by a different theme of "primal human needs" including concepts like: narcissism, exposure, sadism, fantasy and romance. Each room is designed with the comfort of the guest in mind, with aesthetics that range from relaxing and romantic, to intense and sensual.
This kind of hotel design speaks to a growing demographic have a greater interest in experience-oriented travel situations.
Photo Credits: designboom, architizer
Key Themes Behind This Trend
- Experience-based Travel
- Emphasizing experiential travel would enable hotels to cater to consumers' essential human needs and desires.
- Erotic Hospitality
- Providing an ambiance of eroticism can offer guests a unique experience.
- Sensory Stimulation Design
- Designing spaces with a focus on sensory stimulation can offer a unique hospitality experience.
Where This Applies
- Hospitality
- Hotels can cater to consumers' needs by creating themed rooms that offer a unique experience.
- Travel and Leisure
- Travel industry can offer experience-oriented travel to a growing demographic who are interested in such travel situations.
- Architecture and Design
- Designers can create spaces with a focus on sensory stimulation to offer a unique hospitality experience.
