The Swedish Number is a unique tourism hotline that connects callers from around the world with random Swedish citizens to form an open flow of conversation about the region. The number is put in place by the Swedish Tourist Association that pairs callers from across the globe to Swedish volunteers willing to take calls and have unscripted conversation about whatever comes to mind.
The platform is an ideal solution for consumers looking to learn more about the Europe nation. The hotline is put in place to spark curiosity about Sweden while simultaneously working in conjunction with the nations Freedom of the Press Act. Callers can ask the volunteers about anything to do with the country and strike up authentic conversation about places to see, things to do and the culture with a resident from the area.