Mattress company Casper is known for being innovative and forward-thinking, and it is now introducing a hotline to call to help people to get to sleep.
The hotline is specifically designed to put insomniacs, and others struggling to get a decent rest, to bed. As such, Casper's 'Cant Sleep?' ads air in the early hours of the morning, prompting people to make a free call. Reportedly, the hotline offers motivational speeches and a lesson on the history of cocktail wieners to bore callers into sleep.
As an alternative to releasing digital advertisements, many companies are reverting to the use of hotlines as a means of engaging consumers in new ways. Other companies that have experimented with hotlines recently include Sony Pictures, which created "Who You Gonna Call?" posters for the Ghostbusters movie and Hasbro's hotline, which settles Monopoly board game disputes.