Mattress company Casper is known for being innovative and forward-thinking, and it is now introducing a hotline to call to help people to get to sleep.
The hotline is specifically designed to put insomniacs, and others struggling to get a decent rest, to bed. As such, Casper's 'Cant Sleep?' ads air in the early hours of the morning, prompting people to make a free call. Reportedly, the hotline offers motivational speeches and a lesson on the history of cocktail wieners to bore callers into sleep.
As an alternative to releasing digital advertisements, many companies are reverting to the use of hotlines as a means of engaging consumers in new ways. Other companies that have experimented with hotlines recently include Sony Pictures, which created "Who You Gonna Call?" posters for the Ghostbusters movie and Hasbro's hotline, which settles Monopoly board game disputes.
What's Driving This Trend
- Hotline Engagement
- As more companies turn to hotlines for consumer engagement, there is an opportunity for businesses to innovate and create hotlines for new purposes.
- Sleep Products and Services
- The creation of a sleep-inducing hotline by Casper demonstrates an opportunity for businesses to focus on products and services that promote sleep and relaxation.
- Alternative Advertising Methods
- Companies like Casper and Sony Pictures using quirky hotlines instead of traditional digital advertising opens the door for innovative and unconventional advertising methods.
Who This Affects Most
- Mattress and Sleep Products
- Casper's sleep-inducing hotline highlights the opportunity for businesses in the sleep industry to offer unique products and services like sleep coaching and therapy.
- Marketing and Advertising
- Companies that specialize in advertising and marketing now have an opening to pitch unconventional and eye-catching strategies such as quirky hotlines.
- Entertainment
- Companies like Sony Pictures and Hasbro can leverage hotlines for promotions, marketing and engaging audiences especially when launching blockbuster releases and games.
