Nestlé India recently launched a range of exotic Greek yogurts called 'Nestlé a+ Grekyo.' While Greek yogurt is already extremely popular in many countries, Indian consumers are less familiar with the thick Mediterranean-style of yogurt. Now Nestlé is introducing Greek yogurt to India in the hopes of creating a new demand for the product.
The Nestlé a+ Grekyo line is a range of rich and creamy Greek yogurts mixed with pieces of real fruit. The line has been tailored to the Indian market, with flavors such as mango, pineapple and orange. In addition to the sweet taste, the yogurt is also nutrient-rich. The snack is low in fat and very high in both protein and calcium.
Yogurt is already a popular product in India and now Nestlé is hoping to capture the attention of consumers looking for a new way to enjoy the nutritious dairy product.