Arla recently expanded its line of Icelandic-style yogurts with the release of its new drinking yogurts. Skyr is an Icelandic-style of yogurt that has become extremely popular due to that fact that it is low in fat and a good source of protein. Now consumers can enjoy the benefits of skyr in the form of a creamy yogurt drink.
The new drinking yogurts from Arla are made from skimmed milk, which gives them a rich and creamy dairy taste. The drinks are low in sugar, fat-free and a rich source of protein. For extra flavor, the drinks come in four different varieties, including Sour Cherry and Mango & Passionfruit. What makes the product particularly appealing is the drinkable container that allows consumers to enjoy skyr on the go. As Arla Foods senior brand manager Sam Dolan explains, "We anticipate that people who love the yogurts will also buy the drinks, but we’re also hoping to attract new consumers."