The Arla Fibre yogurts have been unveiled by the brand as a high-fiber option for consumers to pick up when looking for a way to increase their overall intake of healthy foods.
Set to launch at Tesco locations in the UK before being stocked at other major retailers in March, the yogurts contain 4.7 grams of fiber per 150 gram serving and have a low-fat profile. The yogurts also contain 27% of the UK recommended amount of calcium and have a high-protein profile to boot.
The Arla Fibre yogurts will come in 'Blueberry,' 'Strawberry,' 'Raspberry' and 'Pineapple & Passionfruit' flavor options to suit different taste preferences. Speaking on the new yogurts, Brand Manager at Arla Foods, James Quayle, said, "It’s no surprise that we’re struggling to get enough fibre, when traditional fibre rich foods can be bland and uninspiring, so here at Arla Foods, we set out to change all that and created a tasty yogurt which equates to 16% of the 30g recommended by the UK Government."