Having already established itself as the go-to brand for Icelandic-style yogurt, siggi's is now expanding its portfolio even further with a new line of drinkable yogurts. Rich in protein and probiotics, the yogurts give consumers an easy way to improve their digestive health on the go.
siggi's new product is an eight-ounce, drinkable yogurt made from whole-milk and real fruit. Unlike the brands signature Icelandic-style skyr, the new product is a Swedish-style filmjölk, which boasts a velvety texture that is creamy enough to be enjoyed as a drink. In addition to the delicious taste and texture, the yogurt also contains beneficial nutrients such as eight grams of protein and 10 billion probiotic cultures per serving.
Available in delicious flavors such as Vanilla, Strawberry and Blueberry, the single-serve, drinkable yogurts are a delicious and convenient way for consumers to add more probiotics to their diet.
Why This Trend Is Growing
- Drinkable Yogurts
- Opportunity for innovative packaging and flavors to cater to on-the-go consumers looking for convenient probiotic options.
- Protein-rich Yogurts
- Potential to create high-protein yogurt options that appeal to health-conscious consumers seeking nutrient-dense snacks.
- Probiotic Functional Foods
- Chance for companies to develop a range of food products that incorporate probiotics for improved digestive health.
Industries Being Reshaped
- Dairy Industry
- Disruptive opportunity to explore new formats and flavors in the yogurt segment to meet evolving consumer preferences.
- Functional Foods Industry
- Potential for growth in the development of functional foods that offer health benefits, including probiotics.
- Snack Industry
- Innovation potential in creating convenient and healthy snack options with probiotics for on-the-go consumers.
