In response to a growing demand for vegan, non-dairy products, Lifeway Foods is debuting several new products at Natural Foods Expo West, including Plantiful, a plant-based probiotic beverage.
Plantiful is a dairy-free, gluten-free and soy-free beverage made with organic, non-GMO pea protein and 10 vegan kefir cultures. At the event for organic and healthy products, Lifeway will be asking attendees to help decide which flavors should be brought to the market, including options like Vanilla and Chocolate, among others. With an eight-ounce serving, the drink provides 11 grams of plant-powered protein, which offers a convenient way for one to fuel up throughout the day.
At Expo West, some of the other products that are making their debut include Lifeway's new Organic Skyr line, newly formulated bioKEFIR, Lifeway Elixir cocktails and The Kefir Cookbook.
What's Driving This Trend
- Plant-based Probiotic Drinks
- The growing demand for vegan, non-dairy products presents an opportunity for disruptive innovation in the plant-based probiotic drink industry.
- Organic Skyr
- The introduction of Lifeway's new Organic Skyr line showcases the potential for disruptive innovation in the organic dairy industry.
- Biokefir
- The newly formulated bioKEFIR product offers a disruptive innovation opportunity in the probiotic industry, catering to specific health needs.
Who This Affects Most
- Vegan Food Products
- The development of plant-based probiotic drinks opens up opportunities for disruptive innovation in the vegan food products industry.
- Organic Dairy
- The launch of Lifeway's Organic Skyr line highlights the potential for disruptive innovation in the organic dairy industry.
- Probiotic Supplements
- The formulation of bioKEFIR as a probiotic supplement showcases a potential disruptive innovation opportunity in the probiotic supplements industry.
