Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,631 more

Alcoholic Fitness

Alcoholic beverages are marketed as post-exercise items

Trend - Alcohol brands are targeting fitness enthusiasts in distinct ways, offering beverages or creating spaces that are designed specifically with fitness in mind. This unique niche allows for the alcohol industry to enter a large consumer space that it's typically considered to be the antithesis of, thus offering both function and novelty.

Insight - For health-conscious consumers, indulgence often comes with feelings of guilt or 'backtracking." These consumers seek out ways to balance their needs with their wants, and are drawn to brands that are able to strike a balance between things they enjoy, and things that are good for them.
Workshop Question - What unlikely business could your brand partner with to target a new group of consumers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
22,409 Total Clicks
Date Range:
Jun 18 — Sep 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Eye-Catching Alcoholic Kombucha
Eye-Catching Alcoholic Kombucha
Walker Brothers' Hard Kombucha Recently Rebranded For a Fresh Look
Vibrant Ready-to-Brew Kombucha Kits
Vibrant Ready-to-Brew Kombucha Kits
Everland and Læsk Designed a Kombucha Homebrewing Kit For IKEA
Citrusy Kombucha Beers
Citrusy Kombucha Beers
Deschutes Brewery & Humm Collaborated to Combine Kombucha and Beer
Healthy Fermented Tea Libations
Healthy Fermented Tea Libations
The Flying Embers Organic Hard Kombucha Comes in Three Flavors
Dealcoholized Apple Ciders
Dealcoholized Apple Ciders
The Dry Drinks Company Launched an Alcohol-Free 'Soft Cider'
Imperial Chocolate Vanilla Stouts
Imperial Chocolate Vanilla Stouts
The Commonwealth Brewing Boujee Milk Stout is Perfect for Autumn
Fermented Artisan Drinks
Fermented Artisan Drinks
The Wild Tonic Hard Jun Kombucha Has a 7.6% ABV
Anime-Inspired Beer Label Art
Anime-Inspired Beer Label Art
Hayao Miyazaki's Minimalist Redesign is for Niigata Prefecture Brew
Aromatic Italian-Style Ciders
Aromatic Italian-Style Ciders
The Ciderboys Lemon Cello Cider is Inspired by Limoncello
Forest-Hidden Beer Contests
Forest-Hidden Beer Contests
The Busch in the Forest Contest Boasts Medallions in America's Forests
Pancake House Craft Beers
Pancake House Craft Beers
The IHOPS Pumpkin Pancake Stout is Limited-Edition and Fall-Inspired
Mexico-Celebrating Beer Cans
Mexico-Celebrating Beer Cans
Dos Equis Collaborated with a Streetwear Brand on a Co-Branded Design
Collaboration Pumpkin Pie Beers
Collaboration Pumpkin Pie Beers
The Braxton Brewing Co. Pumpkin Pie Ale is Handcrafted
Balanced Sugarless Sodas
Balanced Sugarless Sodas
Virgil’s Zero Sugar Root Beer is Made with 15 Spices and Roots
England-Style Kombucha Beers
England-Style Kombucha Beers
Crown Jewel 'BuchaBeer' Combines a Wheat-Based Brew & Fermented Tea
Hard Kombucha Beverages
Hard Kombucha Beverages
Full Sail Brewing's KYLA Hard Kombucha is Fermented to 4.5% ABV
Non-Alcoholic Kombucha Beers
Non-Alcoholic Kombucha Beers
Nirvana Brewery Launched Two Inventive New No-Alcohol Beer Products
Alternative Cider Refreshments
Alternative Cider Refreshments
The Jack Ratt Ammonite Craft Ciders Come in Three Variations
Beer-Like Cold Brew Bottles
Beer-Like Cold Brew Bottles
Barocco Coffee's Packaging is Minimalist and a Sophisticated Standout
Cannabis-Infused Sparkling Water
Cannabis-Infused Sparkling Water
Lagunitas Brewing Company's 'Hi-Fi Hops' is an IPA-Inspired Drink
Natural Gluten-Free Breweries
Natural Gluten-Free Breweries
Aurochs Brewing Company's Products are Fueled by Necessity & Demand
Entertaining Craft Beer Podcasts
Entertaining Craft Beer Podcasts
Drinking Partners Produce Comedic Discussions & Boast Live Events
Summertime BBQ Wines
Summertime BBQ Wines
The Chop Shop Cabernet Sauvignon is Perfect for Backyard Barbecues
Hoppy Soft Drinks
Hoppy Soft Drinks
'Hopsoda' is a Unique Yuzu Citrus Soft Drink Combined with Hops
Wine-Inspired Water
Wine-Inspired Water
Napa Hills' Vineyard Enriched Water Offers the Antioxidant Benefits of Wine
Collaborative American Beers
Collaborative American Beers
'People Power Beer' Will Be Interpreted by Multiple Breweries
Almond Milk Stouts
Almond Milk Stouts
Alternation Brewing Company Created a Milky, Non-Dairy Beer Supporting Animals
Refreshing Boozy Iced Teas
Refreshing Boozy Iced Teas
The Mad Jack Hard Flavoured Iced Tea is Perfect for Summer Enjoyment
World Cup-Branded Beers
World Cup-Branded Beers
The Budweiser FIFA World Cup Packaging Celebrates the 2018 Games
Sour Low-Alcohol Beers
Sour Low-Alcohol Beers
Big Drop Brewing Co's 'Sour' is a Light, Refreshing and Tart Low-ABV Beer
play_circle_filled Fudge Cake-Inspired Beers
Fudge Cake-Inspired Beers
Carvel and a Brewing Company Created a Beer Based on Fudgie the Whale
Hop-Infused Wine Six-Packs
Hop-Infused Wine Six-Packs
The Urban Winery's White Wine IPA is Casually Packaged Like Beer
Clear Beer Beverages
Clear Beer Beverages
Two Craft Brewers Collaborated to Create the Clear 'Any IPA'
Southern Kombucha Marketplaces
Southern Kombucha Marketplaces
The Cultured South is Atlanta's First Kombucha Bar