Everland and Læsk recently unveiled a new Kombucha Homebrewing Kit for IKEA at the annual Democratic Design Days. Kombucha has recently become a mainstream health phenomenon that boosts users immune and gut systems. The product typically comes pre-brewed, as the live-mother can be difficult for consumers to access.
The new three-step ready-to-brew kit includes this hard-to-find live-mother. The kit includes coffee-styled paper bags, fermentation jars, and yellow aluminum Kombucha cans. The eye-catching designs feature playful graphics, vibrant millennial colors, and restrained, understated typography. Each packaging includes a number to indicate which step it is, for a simple user-friendly experience. The labels of tea correspond to the kinds of tea -- Chamomile + Rose tea is pale pink, Cocoa + Spearmint is a light green, and Hibiscus + Lemongrass is in a red label.
The Kombucha Homebrewing Kit will launch in Prague first, then be introduced internationally.
Key Themes Behind This Trend
- DIY Kombucha Brewing
- Opportunity for individuals to brew their own kombucha at home, saving money and increasing customization.
- Mainstream Kombucha Consumption
- Growing trend of kombucha being embraced by mainstream consumers, leading to increased demand for convenient and accessible brewing options.
- Visual Branding in Kombucha Packaging
- Design-focused packaging that incorporates vibrant colors and playful graphics to attract millennial consumers who prioritize aesthetics.
Where This Applies
- Home Brewing
- Opportunity for companies to provide kits and equipment for consumers to brew kombucha at home.
- Health and Wellness
- Expanding market for companies offering products and services that promote immune and gut health.
- Packaging and Design
- Demand for innovative and visually appealing packaging solutions to cater to the growing kombucha market.
