Rigorous outdoor activities open up to all age groups for inclusivity
Trend - Products and services are arising that allow aging consumers to feel young again. From all-age encompassing outdoor adventures to elements of education, brands are recognizing the desire from consumers to stay physically active, but to take risks as well, especially as they reach life stages that allow for more free time and leisure.
Insight - Growing into one's older years is something that the Boomer generation, in particular, is looking to redefine. Rejecting the idea that senior years should be spent being sedentary and isolated is something this group strongly rejects, leading to a desire for brands, products and services that speak to their rebellious nature.
Insight - Growing into one's older years is something that the Boomer generation, in particular, is looking to redefine. Rejecting the idea that senior years should be spent being sedentary and isolated is something this group strongly rejects, leading to a desire for brands, products and services that speak to their rebellious nature.
Workshop Question - How can you appeal to your aging consumers' sense of play and adventure? How could you incorporate those sentiments into your products and services?
Trend Themes
1. Active Aging - More products and services are recently released for aging consumers to stay active and take risks in outdoor activities.
2. Inter-generational Travel - The trend for exclusive curated vacation packages for grandparents and their grandkids is becoming popular.
3. Boomer-specific Travel - Recent trends show the Boomer generation desire for tailored vacation experiences with solo travel agencies and assisted retiree traveling services being popular.
Industry Implications
1. Travel and Tourism - Travel and Tourism industries should capitalize on the desire for more active and curated vacation options, and the growth of Boomer specific travel needs.
2. Outdoor Recreation - Outdoor Recreation providers can benefit from the ongoing trend of active aging and offering all-ages inclusive and accessible outdoor activities.
3. Healthcare - Healthcare industries can find innovative solutions to support and provide better services to aging populations who want more independence in their travel and leisure plans.
5 Featured, 43 Examples:
138,447 Total Clicks
Date Range:
Nov 17 — Mar 20
Trending:
Mild
Consumer Insight Topics:
