Rigorous outdoor activities open up to all age groups for inclusivity
Trend - Products and services are arising that allow aging consumers to feel young again. From all-age encompassing outdoor adventures to elements of education, brands are recognizing the desire from consumers to stay physically active, but to take risks as well, especially as they reach life stages that allow for more free time and leisure.
Insight - Growing into one's older years is something that the Boomer generation, in particular, is looking to redefine. Rejecting the idea that senior years should be spent being sedentary and isolated is something this group strongly rejects, leading to a desire for brands, products and services that speak to their rebellious nature.
Insight - Growing into one's older years is something that the Boomer generation, in particular, is looking to redefine. Rejecting the idea that senior years should be spent being sedentary and isolated is something this group strongly rejects, leading to a desire for brands, products and services that speak to their rebellious nature.
Workshop Question - How can you appeal to your aging consumers' sense of play and adventure? How could you incorporate those sentiments into your products and services?
5 Featured, 43 Examples:
126,966 Total Clicks
Date Range:
Nov 17 — Mar 20
Trending:
Mild
Consumer Insight Topics:
