Rigorous outdoor activities open up to all age groups for inclusivity
Implications - Connotations around aging are evolving, and as consumers look to identify themselves beyond just a number, products and services are arising that allow aging consumers to feel young again. From all-age encompassing outdoor adventures to elements of education, brands are recognizing the desire from consumers to stay physically active, but to take risks as well, especially as they reach life stages that allow for more free time and leisure.
Workshop Question - How can you appeal to your aging consumers' sense of play and adventure? How could you incorporate those sentiments into your products and services?