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Ageless Adventure

Rigorous outdoor activities open up to all age groups for inclusivity

Implications - Connotations around aging are evolving, and as consumers look to identify themselves beyond just a number, products and services are arising that allow aging consumers to feel young again. From all-age encompassing outdoor adventures to elements of education, brands are recognizing the desire from consumers to stay physically active, but to take risks as well, especially as they reach life stages that allow for more free time and leisure.

Workshop Question - How can you appeal to your aging consumers' sense of play and adventure? How could you incorporate those sentiments into your products and services?
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
127,867 Total Clicks
Apr 17 - Oct 18
This Year and Warm
LifestyleLife-StagesBoomers
Featured Examples
All-Ages Electric Go-Karts - The Segway Ninebot Gokart Has a Top Speed of 15mph
SCORE 7.4
This Year and Warm 1,398 Clicks Pub: Oct 13, 18
All-Ages Electric Go-Karts
The Segway Ninebot Gokart Has a Top Speed of 15mph
The Segway Ninebot Gokart is the latest vehicle design from the company that offers drivers of all ages with the ability to reach competitive speeds in a compact, design-conscious car design. The... [More]
Urban Ziplining Experiences - London's Future Forest Offers a 40-Meter Zipline in a Shopping Center
SCORE 6.5
Warm 1,918 Clicks Pub: Aug 25, 17
Urban Ziplining Experiences
London's Future Forest Offers a 40-Meter Zipline in a Shopping Center
London’s Future Forest has been infused with numerous activities and happenings to transform the Westfield London shopping center into a multi-sensory experience. With a theme of urban... [More]
All-Ages Wave Boards - Slyde Handboards Offer an Easy, Fun Riding Experience for All Skill Levels
SCORE 5.5
Warm 404 Clicks Pub: Apr 12, 17
All-Ages Wave Boards
Slyde Handboards Offer an Easy, Fun Riding Experience for All Skill Levels
This bodysurfing handboard recently aired on Shark Tank and was funded by Mark Cuban and Ashton Kutcher. Mark Cuban called Slyde Handboards “The surfer starter kit” on the episode.... [More]
Inter-Generational Travel Packages - GrandTravel Offers Trips for Grandparents and Their Grandkids
SCORE 1.9
Untested 258 Clicks Pub: Nov 9, 17
Inter-Generational Travel Packages
GrandTravel Offers Trips for Grandparents and Their Grandkids
Although a wide assortment of family-friendly vacation planning tools exist, GrandTravel, is one of the first to exclusively offer curated vacation packages for grandparents and their grandkids.... [More]
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