I*SKREAM recently reinvented itself with seven no-sugar-added, low-fat and low-calorie ice cream bars that shine a spotlight on natural flavors and sugars. The ice cream bars boast just three to four grams of sugar yet still deliver plenty of decadence with a chocolate coating.
The better-for-you ice cream bars are packaged in brightly colored cartons that can be identified with a unique character that aims to catch the eyes of Millennials and Baby Boomers alike. These character illustrations depict a wide range of consumers, including golfers, yogis, hippies and other figures that will resonate with those who are looking for healthier treats.
The brand's ice cream bars are offered in indulgent flavors like Java Crunch, Caramel Cookie Dough and Mint, as well as other classics like Pure Vanilla and PB Crunch.
Key Themes Behind This Trend
- Natural Sugar Ice Cream
- Opportunity to create new products featuring natural sugars as a healthier alternative to traditional sugar.
- Low-calorie Ice Cream
- Opportunity to create more low-calorie options in the ice cream industry.
- Character-driven Packaging
- Opportunity to market products with unique and relatable characters to catch the attention of consumers of all generations.
Where This Applies
- Ice Cream
- The ice cream industry can benefit from incorporating natural sweeteners and offering a greater selection of low-calorie options.
- Packaging
- Opportunity for the packaging industry to capitalize on character-driven designs to catch the attention of consumers from different generations.
- Health and Wellness
- Opportunity to promote natural sweeteners and healthier dessert options in the health and wellness industry.
