I*SKREAM recently reinvented itself with seven no-sugar-added, low-fat and low-calorie ice cream bars that shine a spotlight on natural flavors and sugars. The ice cream bars boast just three to four grams of sugar yet still deliver plenty of decadence with a chocolate coating.
The better-for-you ice cream bars are packaged in brightly colored cartons that can be identified with a unique character that aims to catch the eyes of Millennials and Baby Boomers alike. These character illustrations depict a wide range of consumers, including golfers, yogis, hippies and other figures that will resonate with those who are looking for healthier treats.
The brand's ice cream bars are offered in indulgent flavors like Java Crunch, Caramel Cookie Dough and Mint, as well as other classics like Pure Vanilla and PB Crunch.