Grand Deals is an innovative app, developed by the American Grandparents Association, that is designed to make it easier than ever for seniors to access their member benefits in one convenient location.
The app makes it possible for premium American Grandparents Association members -- those who pay $15 for the privilege -- to save over $1,000 over a year by making use of discounts in a variety of settings ranging from electronics stores and sporting events to restaurants and movie theatres.
Boomers and senior citizens are becoming increasingly mobile-savvy, which has meant that many services targeted towards them can now be offered on mobile platforms. Ultimately, the Grand Deals app makes it easier for people of these demographics to take advantage of the deals and discounts available to them.
Key Themes Behind This Trend
- Senior Discount Apps
- There is a growing trend of apps designed to make it easier for seniors to access deals and discounts, indicating an opportunity for companies to develop apps that cater to this age group.
- Mobile Platforms for Boomers
- The increasing mobile-savviness of boomers and seniors means that there is an opportunity for companies to develop mobile platforms that target this demographic.
- Consolidated Member Benefits Apps
- Apps that consolidate membership benefits, like Grand Deals, are becoming increasingly popular, presenting an opportunity for companies to develop similar apps for other membership organizations.
Where This Applies
- Mobile App Development
- Businesses that develop mobile apps tailored to the needs of seniors and boomers have the potential to disrupt the market by catering to a demographic that is becoming more tech-savvy.
- Membership Organizations
- Membership organizations like the American Grandparents Association can benefit from creating apps that facilitate access to member benefits, making it more convenient for members to take advantage of discounts and other perks.
- Senior-focused Retail
- Retailers who offer discounts and deals to seniors could benefit from partnering with apps like Grand Deals to reach more customers in this demographic.
