Category
Lifestyle
Assisted Choices
Trend cluster
Category
Youthful
Retirement
Retirement-related spaces and services prioritize "youthful" activities.
4.2
Trend score
Trend
What is the Youthful Retirement trend?
Youthful Retirement: Battling stereotypes and beliefs about how people can and do age, retirement spaces are increasingly catering to more "youthful" entertainment activities, whether those are theme parks or retirement homes with bars. Prioritizing the "you're only as young as you feel" mantra, such offerings go against the often self-fulfilling nature of beliefs around how to "appropriately" age.
Insight
The consumer insight behind the Youthful Retirement trend
Many seniors today are fiercely committed to redefining what it means to grow old, and are using their later years as a way to reclaim their youth. Because of this, this demographic is attracted to senior-specific offerings that speak to that rebellious nature and adventurous spirit.
Trend themes
Themes within the Youthful Retirement trend
Three behaviours holding the trend together01
Youthful Retirement
Retirement spaces offering youthful activities and prioritizing active, healthy aging opportunities.
02
Eco-Friendly Retirement Homes
Sustainable co-op housing and ultra-glamorous retirement homes for nonagenarians.
03
Traveling Retiree Services
Traveling retiree-assisted services and educational retirement opportunities to keep minds active.
Industry implications
What the Youthful Retirement trend means for industry
Where the trend changes the playbookFor
Real Estate
Retirement communities that cater to active lifestyles and environmentally-friendly practices.
For
Wellness & Health Care
Services that cater to the elderly demographic with 24-hour care and personalized medical support.
For
Social Media and Influencer Marketing
Elderly influencers who challenge ageism and promote fashion and image for aging individuals.
Workshop question
How could your brand offer its customers something they don't expect?
Trend signals
Trend signals for Youthful Retirement
Trend score 4.2 out of 10, from popularity 65%, activity 52%, freshness 8%.
Popularity65%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Youthful Retirement trend
6 featured examples from Feb 25, 2017 to Jan 22, 2019CategoryPop Culture
Tech-Savvy Elderly Influencers
Baddie Winkle is a Social Media Influencer and Famous Model
Fashion brands can explore new markets and create more diverse campaigns by featuring elderly influencers with unique styles and attitudes.
CategoryLife-Stages
Ultra-Glamorous Retirement Homes
The Auriens Home is Designed Exclusively for Nonagenarians
Developing and building retirement homes for nonagenarians with a focus on unique amenities and a personalized approach to senior care presents an opportunity for real estate deve…
CategoryLife-Stages
Retirement Theme Parks
Zest Communities Plans to Bring Seniors an Active Retirement Plan
Entrepreneurs and businesses who can develop innovative and engaging senior living communities will have a growing market in the aging population.
CategoryEco
Eco Retirement Cooperatives
Chamarel Provides Co-Op Housing for Retired People in Lyon, France
Real estate developers can explore cooperative housing models to meet the needs of aging populations.
CategoryAutos
Traveling Retiree Assisting Services
Escapees CARE Makes RV Retirement Possible for Boomers
The travel industry can capitalize on the RV retirement trend by developing tailored services and amenities for retirees who want to travel in their own vehicles.
CategoryLife-Stages
Educational Retirement Opportunities
Lasell Village Requires You to Take 450 Hours of Classes
Retirement communities can leverage educational retirement as a unique selling point to attract and retain residents.
