Retirement-related spaces and services prioritize "youthful" activities
Trend - Battling stereotypes and beliefs about how people can and do age, retirement spaces are increasingly catering to more "youthful" entertainment activities, whether those are theme parks or retirement homes with bars. Prioritizing the "you're only as young as you feel" mantra, such offerings go against the often self-fulfilling nature of beliefs around how to "appropriately" age.
Insight - Many seniors today are fiercely committed to redefining what it means to grow old, and are using their later years as a way to reclaim their youth. Because of this, this demographic is attracted to senior-specific offerings that speak to that rebellious nature and adventurous spirit.
Insight - Many seniors today are fiercely committed to redefining what it means to grow old, and are using their later years as a way to reclaim their youth. Because of this, this demographic is attracted to senior-specific offerings that speak to that rebellious nature and adventurous spirit.
Workshop Question - How could your brand offer its customers something they don't expect?
6 Featured, 43 Examples:
106,877 Total Clicks
Date Range:
Feb 17 — Jan 19
Trending:
Warm
Consumer Insight Topics:
