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Youthful Retirement

Retirement-related spaces and services prioritize "youthful" activities

Implications - Battling stereotypes and beliefs about how people can and do age, retirement spaces and services are increasingly catering to more "youthful" entertainment activities, whether those are theme parks or retirement homes with bars. Prioritizing the "you're only as young as you feel" mantra, such offerings go against the often self-fulfilling nature of beliefs around how to "appropriately" age.

Workshop Question - How could your brand offer its customers something they don't expect?
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
60,528 Total Clicks
Feb 17 - Oct 18
This Year and Warm
Lifestyle
Featured Examples
Tech-Savvy Elderly Influencers - Baddie Winkle is a Social Media Influencer and Famous Model
SCORE 8
This Year and Hot 2,604 Clicks Pub: Apr 24, 18
Tech-Savvy Elderly Influencers
Baddie Winkle is a Social Media Influencer and Famous Model
While elderly demographics aren’t the most prevalent on social media, Baddie Winkle definitely knows how to leverage Instagram and build a liberal, fashion-forward, cannabis-friendly image for... [More]
Ultra-Glamorous Retirement Homes - The Auriens Home is Designed Exclusively for Nonagenarians
SCORE 6
Warm 2,148 Clicks Pub: Mar 22, 17
Ultra-Glamorous Retirement Homes
The Auriens Home is Designed Exclusively for Nonagenarians
The upcoming Auriens retirement home in Chelsea was designed to suit the needs of nonagenarians who would also like to live independent, fun lives. This demographic is being targeted due to their... [More]
Retirement Theme Parks - Zest Communities Plans to Bring Seniors an Active Retirement Plan
SCORE 7.1
This Year and Warm 1,534 Clicks Pub: Apr 24, 18
Retirement Theme Parks
Zest Communities Plans to Bring Seniors an Active Retirement Plan
Hamilton property developer Zest Communities aims to give active retirement plans a new meaning with a theme park specifically built for Seniors. The idea originates from the president of the... [More]
Eco Retirement Cooperatives - Chamarel Provides Co-Op Housing for Retired People in Lyon, France
SCORE 4.1
Average 953 Clicks Pub: Feb 25, 17
Eco Retirement Cooperatives
Chamarel Provides Co-Op Housing for Retired People in Lyon, France
This environmentally friendly co-op housing was designed with retirement in mind. Conceived by French retirees, Chamarel is a retirement cooperative just outside of Lyon that provides affordable as... [More]
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