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Youthful Retirement

Retirement-related spaces and services prioritize "youthful" activities

Implications - Battling stereotypes and beliefs about how people can and do age, retirement spaces and services are increasingly catering to more "youthful" entertainment activities, whether those are theme parks or retirement homes with bars. Prioritizing the "you're only as young as you feel" mantra, such offerings go against the often self-fulfilling nature of beliefs around how to "appropriately" age.
Workshop Question - How could your brand offer its customers something they don't expect?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 43 Examples:
80,848 Total Clicks
Date Range:
Feb 17 — Jan 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Tech-Savvy Elderly Influencers
Tech-Savvy Elderly Influencers
Baddie Winkle is a Social Media Influencer and Famous Model
While elderly demographics aren’t the most prevalent on social media, Baddie Winkle definitely knows how to leverage Instagram and build a liberal, fashion-forward, cannabis-friendly image for... MORE
Ultra-Glamorous Retirement Homes
Ultra-Glamorous Retirement Homes
The Auriens Home is Designed Exclusively for Nonagenarians
The upcoming Auriens retirement home in Chelsea was designed to suit the needs of nonagenarians who would also like to live independent, fun lives. This demographic is being targeted due to their... MORE
Retirement Theme Parks
Retirement Theme Parks
Zest Communities Plans to Bring Seniors an Active Retirement Plan
Hamilton property developer Zest Communities aims to give active retirement plans a new meaning with a theme park specifically built for Seniors. The idea originates from the president of the... MORE
Eco Retirement Cooperatives
Eco Retirement Cooperatives
Chamarel Provides Co-Op Housing for Retired People in Lyon, France
This environmentally friendly co-op housing was designed with retirement in mind. Conceived by French retirees, Chamarel is a retirement cooperative just outside of Lyon that provides affordable as... MORE
Traveling Retiree Assisting Services
Traveling Retiree Assisting Services
Escapees CARE Makes RV Retirement Possible for Boomers
RV retirement is surely a dream for many as traveling is an exciting and adventurous activity. For people who would like to spend their non-working years on the road, Escapees CARE (Continuing... MORE
Educational Retirement Opportunities
Educational Retirement Opportunities
Lasell Village Requires You to Take 450 Hours of Classes
Educational retirement allows residents to learn something new and keep their mind active. Lasell Village is one such community. It is located on a college campus and it requires retirees to take at... MORE

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