Capitalizing on the growing popularity of pickelball among baby boomers and senior citizens, entrepreneurs Monty and Kerri Lockyear are looking to bring a new entertainment space called Smash Park to Des Moines, Iowa.
In addition to several pickleball courts, Smash Park will also offer other low-impact sports such as bowling, indoor golf, bocce ball, and ping pong. These activities will be complimented by a range of bars and restaurants that will serve up everything from chef-inspired street food, to local beers. The idea is to combine food, drink, and play in one place that is accessible to older consumers and their families.
While Smash Park may seem like a entertainment venue fit for millennials, the combination of low-impact sports such as Pickellball with food and drinks makes it the perfect gathering place for older consumers looking for a comfortable place to socialize.