QSR retailers turn to pre-packaged goods to reach consumers on-shelf
Trend - Finding new ways to reach their consumers, fast food brands are tapping into packaged food options to offer menu items in more accessible ways. QSR retailers are offering some of their infamous menu items in nicely packaged forms that consumers can take home and enjoy at their leisure.
Insight - The primary draws of QSRs for consumers are cost and convenience, as people often turn to fast food restaurants for food that is readily made and easily affordable. By elevating the convenience aspect of QSR dining, these restaurants are able to even better tap into the preferences of the convenience-minded customer.
Insight - The primary draws of QSRs for consumers are cost and convenience, as people often turn to fast food restaurants for food that is readily made and easily affordable. By elevating the convenience aspect of QSR dining, these restaurants are able to even better tap into the preferences of the convenience-minded customer.
Workshop Question - How could you present and package your most popular product in a new light? What adjacent category would you tap to expand that reach?
