QSR retailers turn to pre-packaged goods to reach consumers on-shelf
Trend - Finding new ways to reach their consumers, fast food brands are tapping into packaged food options to offer menu items in more accessible ways. QSR retailers are offering some of their infamous menu items in nicely packaged forms that consumers can take home and enjoy at their leisure.
Insight - The primary draws of QSRs for consumers are cost and convenience, as people often turn to fast food restaurants for food that is readily made and easily affordable. By elevating the convenience aspect of QSR dining, these restaurants are able to even better tap into the preferences of the convenience-minded customer.
Insight - The primary draws of QSRs for consumers are cost and convenience, as people often turn to fast food restaurants for food that is readily made and easily affordable. By elevating the convenience aspect of QSR dining, these restaurants are able to even better tap into the preferences of the convenience-minded customer.
Workshop Question - How could you present and package your most popular product in a new light? What adjacent category would you tap to expand that reach?
Trend Themes
1. QSR Retailers Packaging Their Foods - Fast food brands are expanding their reach by offering their foods in packaged form for consumers to take home.
2. Hyper-branded Limited Edition Menu Items - Fast food establishments are capturing consumer attention by offering exclusive and highly-branded menu items for a limited time.
3. Fast Food Brands Entering Retail Space - An increasing number of fast food brands are expanding their product offerings to reach consumers in grocery and convenience stores.
Industry Implications
1. Fast Food Industry - Fast food establishments are constantly innovating to meet the demands of consumers.
2. Retail Industry - Fast food brands entering the retail space disrupts the traditional grocery and convenience store space.
3. Consumer Goods Industry - Fast food brands partnering with consumer goods companies to bring their products to grocery stores is a disruptive innovation opportunity.
