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Packaged Fast Food

QSR retailers turn to pre-packaged goods to reach consumers on-shelf

Implications - Finding new ways to reach their consumers, fast food brands are tapping into packaged food options to offer menu items in more accessible ways. QSR retailers are offering some of their infamous menu items in nicely packaged forms that consumers can take home and enjoy at their leisure.This fast food expansion into grocery isles and shelves not only speaks to the growing desire for convenience in areas of consumption, but also a willingness from brands to expand their business models into adjacent categories.

Workshop Question - How could you present and package your most popular product in a new light? What adjacent category would you tap to expand that reach?
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
34,134 Total Clicks
Jun 17 - Oct 18
This Year and Average
LifestyleFood
Featured Examples
Fast Food Mooncakes - McDonald's is Now Boxing Baked Mooncakes for the Mid-Autumn Festival
SCORE 7.2
Warm 4,487 Clicks Pub: Aug 30, 17
Fast Food Mooncakes
McDonald's is Now Boxing Baked Mooncakes for the Mid-Autumn Festival
As baked mooncakes are often incorporated into celebrating the Mid-Autumn Festival in Asia, McDonald’s is now offering boxes of branded McCafé goods that are fit for celebrating the season.... [More]
QSR Chain Tortilla Chips - Yum! Brands is Launching Taco Bell Tortilla Chips for Sale in Stores
SCORE 4.7
This Year and Average 200 Clicks Pub: Mar 22, 18
QSR Chain Tortilla Chips
Yum! Brands is Launching Taco Bell Tortilla Chips for Sale in Stores
Yum! Brands is launching a trio of packaged Taco Bell tortilla chips that will be accessible to consumers through various supermarkets, grocery and convenience stores, as well as other retail... [More]
Co-Branded Cartoon Cinnamon Rolls - For a Limited Time, KFC is Selling Cinnamorol's Cinnamon Roll
SCORE 2.9
Mild 340 Clicks Pub: Jun 6, 17
Co-Branded Cartoon Cinnamon Rolls
For a Limited Time, KFC is Selling Cinnamorol's Cinnamon Roll
In celebration of it being animated character Cinnamoroll’s 15th anniversary, Sanrio is teaming up with KFC to offer Cinnamorol’s Cinnamon Roll for a limited time in Japan. As part of... [More]
Fast Food-Branded Popsicles - Sonic's Iconic Flavors are Now Available at Grocery Stores
SCORE 4.3
This Year and Average 315 Clicks Pub: Apr 5, 18
Fast Food-Branded Popsicles
Sonic's Iconic Flavors are Now Available at Grocery Stores
To give consumer even more ways to enjoy its iconic flavors, Sonic has debuted a selection of tasty grab-and-go products. With new offerings ranging from frozen ice pops to puddings, the new treats... [More]
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