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Packaged Fast Food

QSR retailers turn to pre-packaged goods to reach consumers on-shelf

Implications - Finding new ways to reach their consumers, fast food brands are tapping into packaged food options to offer menu items in more accessible ways. QSR retailers are offering some of their infamous menu items in nicely packaged forms that consumers can take home and enjoy at their leisure.This fast food expansion into grocery isles and shelves not only speaks to the growing desire for convenience in areas of consumption, but also a willingness from brands to expand their business models into adjacent categories.
Workshop Question - How could you present and package your most popular product in a new light? What adjacent category would you tap to expand that reach?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
66,907 Total Clicks
Date Range:
Jun 17 — Feb 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Burger-Inspired Soda Cans
Burger-Inspired Soda Cans
DPZ&T Created an Anniversary Can for McDonald's Iconic Big Mac
In celebration of McDonald’s Big Mac turning 50 as of this year, Brazilian agency DPZ&T created a limited-edition anniversary can for the fast food brand. The special-edition Coca-Cola... MORE
Fast Food Mooncakes
Fast Food Mooncakes
McDonald's is Now Boxing Baked Mooncakes for the Mid-Autumn Festival
As baked mooncakes are often incorporated into celebrating the Mid-Autumn Festival in Asia, McDonald’s is now offering boxes of branded McCafé goods that are fit for celebrating the season.... MORE
Tasty Multi-Colored Mini Donuts
Tasty Multi-Colored Mini Donuts
Carl's Jr. and Hardee's Re-Release Their Froot Loop Donuts
A popular tactic by fast food establishments is to capture consumer attention via hyper-branded, limited edition menu options and these tasty Froot Loop donuts are an example of that. The treat was... MORE
QSR Chain Tortilla Chips
QSR Chain Tortilla Chips
Yum! Brands is Launching Taco Bell Tortilla Chips for Sale in Stores
Yum! Brands is launching a trio of packaged Taco Bell tortilla chips that will be accessible to consumers through various supermarkets, grocery and convenience stores, as well as other retail... MORE
Co-Branded Cartoon Cinnamon Rolls
Co-Branded Cartoon Cinnamon Rolls
For a Limited Time, KFC is Selling Cinnamorol's Cinnamon Roll
In celebration of it being animated character Cinnamoroll’s 15th anniversary, Sanrio is teaming up with KFC to offer Cinnamorol’s Cinnamon Roll for a limited time in Japan. As part of... MORE
Fast Food-Branded Popsicles
Fast Food-Branded Popsicles
Sonic's Iconic Flavors are Now Available at Grocery Stores
To give consumer even more ways to enjoy its iconic flavors, Sonic has debuted a selection of tasty grab-and-go products. With new offerings ranging from frozen ice pops to puddings, the new treats... MORE

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Related Examples

Candy Conversation Heart Donuts
Candy Conversation Heart Donuts
Krispy Kreme is Stepping in to Save Valentine's Day 2019
Choco-fied Donut Menus
Choco-fied Donut Menus
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play_circle_filled Voice Assistant Donut Orders
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Cinnamon-Swirled Donuts
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Beach Cleanup-Themed Donuts
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Adorable Sea-Themed Donuts
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Collectible Fast Food T-Shirts
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Uniqlo and McDonald's are Celebrating Big Mac's 50th Anniversary
Celebratory Fast Food Capsules
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Classic Cookie-Inspired Donuts
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Tangy Pickle Juice Slushies
Tangy Pickle Juice Slushies
Sonic Will Be Adding a Pickle Juice Slush to Its Summer Menu
Candy-Flavored Strawberry Slushies
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Taco Bell is Rolling Out a New Skittles Strawberry Freeze
Maternal Fast Food Menus
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A McDonald's in England is Offering a Three-Course Menu for Mother's Day
Veggie-Blended Beef Patties
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Crispy Cheese Breakfast Sandwiches
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Gilded Fast Food Burgers
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McDonald's is Giving Away a Big Mac Ring Dubbed the 'Bling Mac'
Dippable Soft Pretzel Sticks
Dippable Soft Pretzel Sticks
Sonic's New Soft Pretzel Twist is Paired with a Gooey Cheese Sauce
Chip-Inspired Diamond Rings
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Taco Bell Launched a Special "Menu" Along with Its Snacks
Faux Movie Trailer Commercials
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Pancake-Themed Holiday Sweaters
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Folded Breakfast Sandwiches
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BLT Burger Remixes
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The Sonic Lil' Breakfast Burrito Comes in Two Varieties
Holiday-Themed Ice Cream Treats
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The New Sonic Holiday Mint Treats are Infused with Oreo Cookies
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These New McDonald's Ads by TBWA Paris Feature Minimal Branding
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Opulent QSR Burger Packaging
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These McDonald's Burger Boxes are Accented with Crystals
Regional QSR Menu Items
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These McDonald's Japan Menu Items Pit Two Regions Against Each Other
App-Enabled Smart Thermoses
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'Prismcups' Use Infrared Sensors to Detect Various Liquids
Celebratory Luxury Cakes
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TWG Tea Unveiled its Collection of Mooncakes for Mid-Autumn Festival
play_circle_filled Rideshare Ice Cream Giveaways
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Uber's 'Free Cone Fridays' Giveaway Lasts Until the End of Summer
Hybrid Peach Drinks
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The McShake Peach & Peach Blends White and Yellow Peaches
Sauce-Covered Chicken Sandwiches
Sauce-Covered Chicken Sandwiches
Sonic's Dunked Ultimate Chicken Sandwiches are Oozing with Flavor
Fast Food Couture Collections
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These Design Students Created Clothing from McDonald's Packaging
Flavor-Dunked Chicken Sandwiches
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The Sonic Dunked Ultimate Chicken Sandwich Comes in Three Flavors
Fast Food Loungewear
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The McDelivery Collection Promotes McDonald's Presence on UberEATS
Custard-Infused Frozen Treats
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The Sonic Chocolate Chip Cookie Dough Custard Concrete is Indulgent
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