Burger King is undoubtedly known for its burgers, which is why the addition of Crispy Chicken Tenders to the menu comes as a bit of a surprise. While the chain has tested its hand at chicken sandwiches and of course, chicken fries, the new tenders offer a more traditional take on poultry.
Burger King's new Crispy Chicken Tenders are described as "whole muscle white meat chicken" coated in the chain's own "home-style seasoned breading." Just as the name suggests, the chicken tenders are moist on the inside and deliciously crispy on the outside. The long and narrow shape of the tenders also gives them an advantage over nuggets when it comes to dipping.
If you're looking to get your hands on the new side dish, Grubhub is offering a free free four-piece order of Crispy Chicken Tenders when you order at least $10 of Burger King starting September 25th.
Key Themes Behind This Trend
- Traditional Chicken Tenders
- Other fast food chains might introduce their own take on traditional chicken tenders, elevating the demand for the classic dish.
- Promoting Side Dishes
- More fast food chains could promote side dishes to increase customers' order values.
- Digital Promos for New Items
- Fast food chains might use promotions through digital channels to attract more customers to try their new products.
Where This Applies
- Fast Food Chains
- Fast food chains can explore new and different menus to cater to evolving consumer preferences.
- Food Delivery Services
- Food delivery service providers can use discounts and promos to persuade customers to try new menu items from restaurants.
- Food & Beverage Marketing
- Food and Beverage marketing could disseminate online promo campaigns to help restaurants introduce their newest menu items.
