Custard-Infused Frozen Treats

The Sonic Chocolate Chip Cookie Dough Custard Concrete is Indulgent

Many consumers are opting for clean eating lifestyles but are still indulging in their favorite cheat foods more than ever, which is driving new product releases like the Sonic Chocolate Chip Cookie Dough Custard Concrete treat.

The new frozen treat from Sonic is made using the brand's creamy custard that has been mixed with a hefty serving of chocolate chip cookie dough for a snack that needs to be eaten with a spoon. The new dessert from the QSR brand is limited-edition and likely only available at participating locations for the summer months.

The Sonic Chocolate Chip Cookie Dough Custard Concrete treat is blended with ample amounts of ingredients with the use of custard over soft serve ice cream being a different take on dessert options at fast food restaurants.

Clean Eating Indulgence
Opportunity to develop more clean eating-friendly indulgent treats for consumers.
Limited-edition Frozen Treats
Potential to create limited-edition frozen treats to drive excitement and sales.
Innovative Dessert Options
Scope to experiment with non-traditional dessert options at fast food restaurants.

Sectors Adopting This

Frozen Treats Industry
Chance to explore new flavors and combinations in the frozen treats market.
Fast Food Industry
Opportunity to introduce unique and indulgent dessert options in fast food chains.
Custard-based Desserts Market
Potential to attract customers by offering custard-based variations of popular desserts.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 16%
Activity 38%
Freshness 8%

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