Chili’s recently expanded its fan-favorite Big Mouth lineup to include several new burgers and a new Big Mouth Crispy Chicken Sandwich.
Chili's Big Mouth lineup is a series of burgers known for their jumbo size and big flavors. Now, there are four new Big Mount Burgers to choose from: the Bacon Rancher, the Big Bacon BBQ, BBQ Brisket Burger, and the Chili’s Secret Sauce Burger. All of these burgers are supersized and two of them – the Bacon Rancher and Big Bacon BBQ – actually feature a full pound of meat.
In addition to the new burgers, fans can also sink their teeth into the new Big Mouth Crispy Chicken Sandwich. This supersized chicken sandwich features a hand-breaded crispy chicken filet, lettuce, tomatoes, and Secret Sauce.
Image Credit: Chili’s
What's Driving This Trend
- Supersized Fast Food
- There are opportunities for fast food chains to explore new menu items that feature increasingly large portions and unique flavors.
- Burger Innovation
- Fast food restaurants can create new and unique flavors of their signature burgers to keep customers engaged and excited about their menu.
- Menu Diversification
- Fast food brands can branch out even further by adding more diverse options such as vegetarian or plant-based burgers to cater to a wider array of customers.
Who This Affects Most
- Fast Food
- Fast food chains can tap into new food trends and innovate their menu to attract new customers and exceed expectations of existing ones.
- Food Service
- Restaurants and cafes can increase their menu offerings and innovate the existing ones to create customer buzz and loyalty.
- Hospitality
- Hotels and resorts can innovate their restaurant menus with regional food and custom creations to attract customers and create a memorable dining experience.
