Applebee’s is going big this month with the launch of its new Big Cluckin’ Chicken Sandwich and the Really Big Meal Deal.
Officially launched on November 12, 2024, the new Big Cluckin’ Chicken Sandwich is a supersized chicken sandwich option for those with big appetites. As the brand explains, "Our NEW chicken sandwich is made with a MASSIVE hand-breaded chicken breast, and served with lettuce, tomato, mayo & pickles on a brioche bun." As if the sandwich alone weren't enough to satisfy your appetite, you can get it with fries and a drink as well for just $9.99 as part of the Really Big Meal Deal.
Not in the mood for chicken? You can also swap out the Big Cluckin’ Chicken Sandwich for the Big Classic Bacon Cheeseburger as part of the Really Big Meal Deal.
Image Credit: Applebee’s
What Makes This Trend Stand Out
- Supersized Fast-food Options
- Demand for larger fast-food portions is leading to innovative menu items that cater to big appetites.
- Value Meal Bundles
- Combining premium sandwich options with sides and drinks at an attractive price point is redefining value offerings in the fast-food industry.
- Customization in Quick-service Restaurants
- Offering customizable meal deals, like swapping different sandwich types, is enhancing customer choice and satisfaction in the fast-food sector.
Sectors Adopting This
- Restaurant Chains
- Restaurant chains are expanding their menus with supersized options to attract customers seeking hearty meals.
- Food and Beverage
- The food and beverage industry is innovating by bundling meals into value deals, meeting consumer demands for both quality and affordability.
- Quick-service Restaurants
- Quick-service restaurants are capitalizing on the trend towards meal customization to offer more personalized dining experiences.
