Chili's is doubling down on comfort foods this season with the launch of its new Chicken Crisper Combos, the new Double Old Timer burger, and some new premium margaritas.
Chili's new Crispy Chicken Combos feature a "bigger, crispier, and juicier" version of its original Chicken Crispers, paired with White Cheddar Mac & Cheese and a side of fries. The brand has also added two new dipping sauces, Buffalo Ranch and Sweet Chili Zing, which give you a flavorful new option for your chicken dippers.
If you're looking for something else to satisfy your comfort food craving, Chili's has also added a new Double Old Timer with cheese. This hearty burger consists of a double patty, cheddar cheese, pickles, lettuce, tomato, red onion, and mustard.
Image Credit: Chili's
What Makes This Trend Stand Out
- Comfort Food Craze
- Brands can capitalize on the trend of increased demand for comfort foods by enhancing their menu items with bigger, juicier, and more flavorful options.
- Reimagined Classic Dishes
- Revamping traditional dishes with premium ingredients or new flavor options can appeal to consumers' desire for both familiarity and novelty.
- Convenient Comfort Options
- Providing pre-packaged or to-go versions of comfort meals can cater to the busy consumer lifestyle and offer new revenue streams.
Sectors Adopting This
- Fast Food Chains
- Fast food chains can explore innovative ways to expand their comfort food menu offerings and capitalize on the trend's increased demand.
- Food Delivery Companies
- Food delivery companies can collaborate with restaurants to offer delivery and take-out options for convenient, on-the-go comfort food meals.
- Grocery Retailers
- Grocery retailers can capitalize on the trend by expanding their selection of comfort food items and offering pre-packaged or ready-to-heat meal options.
