Dunkin' Donuts integrates Amazon's digital voice assistant Alexa to mobile devices so that 'DD Perks' reward members can place voice-activated orders. To enable the feature, users can either type out or say "talk to Dunkin' Donuts" on the 'Assistant' app, and it is directed to a Dunkin' Donuts ordering robot. The voice-interactive robot can re-order previous orders, confirm the preferred location, and provide a delivery time estimate based on Google Maps.
Amazon accounts and DD Perks data are linked together to create a seamless payment system that streamlines entirely through Dunkin' Donuts' mobile app. In addition to the delivery service, the program can also order goods to be prepared and picked up instore, making it a convenient option for the on-the-go lifestyle.
Key Themes Behind This Trend
- Voice-activated Orders
- More companies could introduce voice-activated ordering systems that integrate with digital assistants, creating new opportunities for streamlining customer experiences.
- Seamless Payment Systems
- As companies link customer accounts with their digital assistants, there is an opportunity to create even smoother payment systems and reduce checkout times.
- Integrating Delivery Services
- Companies can consider integrating delivery services with voice-activated ordering systems to create more convenience for customers.
Where This Applies
- Fast Food
- Fast food chains can explore integrating voice-activated ordering systems using digital assistants to improve customer experiences and streamline operations.
- Retail
- Retail companies can create voice-activated ordering systems to streamline their checkout process and improve customer experiences.
- Food Delivery Services
- Companies that provide food delivery services can consider integrating voice-activated ordering as a convenience for their customers.
