The Just Eat AI Voice Assistant Helps Users Decide What to Eat
Michael Hemsworth — January 28, 2026 — Tech
References: just-eat & a1retailmagazine
The Just Eat AI Voice Assistant has been announced by the food delivery service in the UK as a way to help users decide what to eat in an intuitive way that leverages the power of artificial intelligence (AI). The voice assistant is launching on Android and iOS devices, and works by allowing users to bypass menus and speak directly to it to discover the right kind of cuisine for their cravings. The service can also be leveraged for additional products from the beauty, pharmacy and electrical categories to gain access to Just Eat's 100,000 retail partners.
Chief Technology Officer Mert Öztekin spoke on the Just Eat AI Voice Assistant saying, "We are always innovating and continually focused on leveraging technology to improve the ordering journey for our millions of customers. This custom-built conversational assistant represents a major step forward, making our service more intuitive and accessible.”
Chief Technology Officer Mert Öztekin spoke on the Just Eat AI Voice Assistant saying, "We are always innovating and continually focused on leveraging technology to improve the ordering journey for our millions of customers. This custom-built conversational assistant represents a major step forward, making our service more intuitive and accessible.”
Trend Themes
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AI-driven Conversational Commerce — AI-driven conversational commerce is reshaping the user experience by allowing consumers to interact with retailers through natural language, creating seamless and personalized ordering processes.
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Multi-category Voice Search — Multi-category voice search is expanding beyond traditional food services to include industries like beauty, pharmacy, and electronics, enhancing convenience and expanding market reach.
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Intuitive User Experiences — Intuitive user experiences created through AI-powered voice assistants streamline decision-making and enhance engagement by offering tailored suggestions based on consumer preferences.
Industry Implications
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Food Delivery Services — Food delivery services are integrating AI-powered tools to enhance customer interactions, leading to more efficient and personalized dining recommendations.
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Retail Technology — Retail technology is evolving with AI voice assistants that can handle a wide array of product categories, improving accessibility and user convenience across different retail segments.
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Artificial Intelligence in Customer Service — Artificial intelligence in customer service is being deployed to provide real-time, personalized assistance, improving user satisfaction and streamlining service processes.
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