Cinnamon-Swirled Donuts

Krispy Kreme's Cinnamon Swirl Donut Takes the Best Parts of Cinnamon Buns

To usher in the start of the holiday season, Krispy Kreme has debuted a new Cinnamon Swirl donut. Featuring all the best parts of a classic cinnamon bun, the festive treat is the perfect way to indulge this winter.

The new Cinnamon Swirl donut is a mesmerizing treat that consists of a classic donut coated in cinnamon sugar and topped it with swirls of both cream cheese icing and cinnamon icing. As Kreme's Culinary Manager Brittany Dubin explains, the combination of a gooey cinnamon swirl and sweet cream cheese icing "accomplishes the unthinkable."

Available in stores today through to January 2019, the donut is the perfect pairing for Krispy Kreme's new S'mores Hot Chocolate.

Image Credit: <i> Krispy Kreme.</i>

Festive Donuts
Opportunity for bakeries and dessert shops to create limited edition holiday-themed donuts.
Innovative Flavor Pairings
Opportunity for food companies and chefs to experiment with unique and unexpected flavor combinations in traditional desserts.
Comfort Food Reinvented
Opportunity for chefs and restaurants to take classic comfort foods and create new, modern twists that appeal to younger consumers.

Where This Applies

Bakery
Bakeries can capitalize on the trend of festive donuts by offering limited edition flavors during the holiday season.
Food and Beverage
Food and beverage companies can explore innovative flavor pairings in order to create unique products that stand out in crowded markets.
Restaurant
Restaurants can take classic comfort foods and use innovative ingredients and cooking techniques to create modern versions that appeal to younger consumers.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 15%
Freshness 8%

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