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Reformatted Marshmallow

Marshmallow products are elevated into new products to entice adults

Implications - Brands are changing the perception that marshmallows can't be considered "sophisticated" food items by revamping the formats through which these confections are offered. These products cater to adults' occasional desire for indulgent purchases, while simultaneously appealing to them via novelty.
Workshop Question - How could your brand update one of its products/services in a way that provides value to a new consumer segment?
Trend Themes
1. Gourmet Marshmallows - Gourmet marshmallows are elevated with new flavors and formats targeting adults, creating disruptive innovation opportunities in the confectionery industry.
2. Vegan Desserts - Vegan marshmallow products are gaining in popularity and manufacturers have the opportunity to develop new plant-based dessert concepts.
3. Non-melting Treats - Brands are creating non-melting treats that imitate summer favorites like ice-cream, which inspires disruptive innovation opportunities to develop unique and durable food products.
Industry Implications
1. Confectionery Industry - Confectionery brands have the opportunity to create gourmet marshmallows with novel flavors that appeal to adults.
2. Plant-based Food Industry - The plant-based food industry can take advantage of the popularity of vegan marshmallows by developing new dessert concepts.
3. Food Packaging Industry - The food packaging industry could offer solutions to brands that want to create non-melting marshmallow treats with creative forms, colors, and fillings.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
72,537 Total Clicks
Date Range:
Mar 18 — Oct 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Gourmet Marshmallow Advent Calendars
Gourmet Marshmallow Advent Calendars
The Naked Marshmallow Co. Calendar is Full of Festive Flavors
Those who love the taste of marshmallows will be especially intrigued by the 2019 marshmallow advent calendar from The Naked Marshmallow Co. While those with a sweet tooth are familiar with the idea... MORE
Non-Melting Marshmallow Cones
Non-Melting Marshmallow Cones
NYC's Squish Marshmallows Serves Vibrantly Colored "Ice Cream Cones"
Squish Marshmallows in New York City is putting a creative spin on a classic summer treat with its marshmallow cones. As much as ice cream cones can be enjoyable and refreshing on a hot summer day,... MORE
Minty Ice Cream Pizzas
Minty Ice Cream Pizzas
Chocolatier Max Brenner Now Sells a Fresh Mint Chocolate Pizza
There are plenty of dessert pizzas that have been unveiled over the years, and for this summer, chocolatier Max Brenner is launching a Fresh Mint Chocolate Pizza for a limited time in Japan. The... MORE
Gilded Marshmallow Beers
Gilded Marshmallow Beers
The Collective Brewing Project is Making Beer Out of Marshmallow Peeps
With Easter just around the corner, a Texas-based brewery called The Collective Brewing Project has created a whimsical new beer out of colorful marshmallow Peeps. Though an unlikely pairing, the... MORE
Vegan Marshmallow Desserts
Vegan Marshmallow Desserts
Mallow Puffs Come in Three Delicious Flavor Options
The Belgian Mallow Puffs are set to be widely available in the UK thanks to distribution expansion that will include convenience stores and beyond to help make them as accessible as possible. The... MORE
Gilded Rose Gold Marshmallows
Gilded Rose Gold Marshmallows
XO Marshmallow's New Rose Gold Rosé Flavor is a Luxurious Treat
While it might seem like there are already plenty of ways to enjoy rosé all day, now there is another way to enjoy the pretty pink vino with XO Marshmallow’s new rose gold treat. Made with... MORE

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