Category
Lifestyle
Assisted Choices
Trend cluster
Category
Reformatted
Marshmallow
Marshmallow products are elevated into new products to entice adults.
2.6
Trend score
Trend
What is the Reformatted Marshmallow trend?
Reformatted Marshmallow: Brands are changing the perception that marshmallows can't be considered "sophisticated" food items by revamping the formats through which these confections are offered. These products cater to adults' occasional desire for indulgent purchases, while simultaneously appealing to them via novelty.
Trend themes
Themes within the Reformatted Marshmallow trend
Three behaviours holding the trend together01
Gourmet Marshmallows
Gourmet marshmallows are elevated with new flavors and formats targeting adults, creating disruptive innovation opportunities in the confectionery industry.
02
Vegan Desserts
Vegan marshmallow products are gaining in popularity and manufacturers have the opportunity to develop new plant-based dessert concepts.
03
Non-Melting Treats
Brands are creating non-melting treats that imitate summer favorites like ice-cream, which inspires disruptive innovation opportunities to develop unique and durable food products.
Industry implications
What the Reformatted Marshmallow trend means for industry
Where the trend changes the playbookFor
Confectionery Industry
Confectionery brands have the opportunity to create gourmet marshmallows with novel flavors that appeal to adults.
For
Plant-Based Food Industry
The plant-based food industry can take advantage of the popularity of vegan marshmallows by developing new dessert concepts.
For
Food Packaging Industry
The food packaging industry could offer solutions to brands that want to create non-melting marshmallow treats with creative forms, colors, and fillings.
Workshop question
How could your brand update one of its products/services in a way that provides value to a new consumer segment?
Trend signals
Trend signals for Reformatted Marshmallow
Trend score 2.6 out of 10, from popularity 37%, activity 33%, freshness 9%.
Popularity37%
Activity33%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reformatted Marshmallow trend
6 featured examples from Mar 23, 2018 to Oct 23, 2019CategoryLifestyle
Gourmet Marshmallow Advent Calendars
The Naked Marshmallow Co. Calendar is Full of Festive Flavors
Disruptive innovation opportunity: Incorporate gourmet marshmallow flavors and products into the food and beverage industry, such as dessert recipes, specialty drinks, and confect…
CategoryLifestyle
Non-Melting Marshmallow Cones
NYC's Squish Marshmallows Serves Vibrantly Colored "Ice Cream Cones"
Opportunities to create unique and innovative dessert options that appeal to both taste and visual aesthetics.
CategoryLifestyle
Minty Ice Cream Pizzas
Chocolatier Max Brenner Now Sells a Fresh Mint Chocolate Pizza
The food and beverage industry can explore the creation of unique dessert pizzas and limited-edition flavors.
CategoryLifestyle
Gilded Marshmallow Beers
The Collective Brewing Project is Making Beer Out of Marshmallow Peeps
Craft breweries can experiment with unconventional ingredients to create unique and enticing beers for their customers.
CategoryMarketing
Vegan Marshmallow Desserts
Mallow Puffs Come in Three Delicious Flavor Options
Food manufacturing companies can develop their own line of vegan-friendly snacks to meet the growing demand for plant-based products.
CategoryLifestyle
Gilded Rose Gold Marshmallows
XO Marshmallow's New Rose Gold Rosé Flavor is a Luxurious Treat
Incorporate rosé flavors into a variety of food and beverage offerings.
