Reformatted Marshmallow

Marshmallow products are elevated into new products to entice adults

Implications - Brands are changing the perception that marshmallows can't be considered "sophisticated" food items by revamping the formats through which these confections are offered. These products cater to adults' occasional desire for indulgent purchases, while simultaneously appealing to them via novelty.
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22,415 Total Clicks
Mar 18 - Oct 18
This Month and Mild
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Non-Melting Marshmallow Cones - NYC's Squish Marshmallows Serves Vibrantly Colored "Ice Cream Cones"
SCORE 5.5
This Year and Warm 829 Clicks Pub: Jul 24, 18
Non-Melting Marshmallow Cones
NYC's Squish Marshmallows Serves Vibrantly Colored "Ice Cream Cones"
Squish Marshmallows in New York City is putting a creative spin on a classic summer treat with its marshmallow cones. As much as ice cream cones can be enjoyable and refreshing on a hot summer day,... [More]
Minty Ice Cream Pizzas - Chocolatier Max Brenner Now Sells a Fresh Mint Chocolate Pizza
SCORE 5.6
This Year and Warm 498 Clicks Pub: Jun 4, 18
Minty Ice Cream Pizzas
Chocolatier Max Brenner Now Sells a Fresh Mint Chocolate Pizza
There are plenty of dessert pizzas that have been unveiled over the years, and for this summer, chocolatier Max Brenner is launching a Fresh Mint Chocolate Pizza for a limited time in Japan. The... [More]
Gilded Marshmallow Beers - The Collective Brewing Project is Making Beer Out of Marshmallow Peeps
SCORE 3.9
This Year and Mild 134 Clicks Pub: Mar 23, 18
Gilded Marshmallow Beers
The Collective Brewing Project is Making Beer Out of Marshmallow Peeps
With Easter just around the corner, a Texas-based brewery called The Collective Brewing Project has created a whimsical new beer out of colorful marshmallow Peeps. Though an unlikely pairing, the... [More]
Gilded Rose Gold Marshmallows - XO Marshmallow's New Rose Gold Rosé Flavor is a Luxurious Treat
SCORE 2.7
This Year and Mild 149 Clicks Pub: Apr 28, 18
Gilded Rose Gold Marshmallows
XO Marshmallow's New Rose Gold Rosé Flavor is a Luxurious Treat
While it might seem like there are already plenty of ways to enjoy rosé all day, now there is another way to enjoy the pretty pink vino with XO Marshmallow’s new rose gold treat. Made with... [More]
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