With Easter just around the corner, a Texas-based brewery called The Collective Brewing Project has created a whimsical new beer out of colorful marshmallow Peeps. Though an unlikely pairing, the new beer gives consumers a more adult-friendly way to enjoy the tiny marshmallow chicks.
Dubbed 'Peep This Collab,' the new beer from The Collective Brewing Project is a sweet twist on the brand's signature sour ale, Petite Golden Sour. To create the beer, brewers added Peeps directly to the brew. However, Dave Riddile of The Collective Brewing Project explains that the Peeps do not have a very significant impact on the brewing process, resulting in a lemony beer with a slightly sweet marshmallow flavor.
While Peeps have long been combined with other foods to create hybrid Easter treats, The Collective Brewing Project proves that brands can think outside the box and use the iconic marshmallow chicks in unexpected ways.
Image Credit: The Collective Brewing Project.