With Easter just around the corner, a Texas-based brewery called The Collective Brewing Project has created a whimsical new beer out of colorful marshmallow Peeps. Though an unlikely pairing, the new beer gives consumers a more adult-friendly way to enjoy the tiny marshmallow chicks.
Dubbed 'Peep This Collab,' the new beer from The Collective Brewing Project is a sweet twist on the brand's signature sour ale, Petite Golden Sour. To create the beer, brewers added Peeps directly to the brew. However, Dave Riddile of The Collective Brewing Project explains that the Peeps do not have a very significant impact on the brewing process, resulting in a lemony beer with a slightly sweet marshmallow flavor.
While Peeps have long been combined with other foods to create hybrid Easter treats, The Collective Brewing Project proves that brands can think outside the box and use the iconic marshmallow chicks in unexpected ways.
Image Credit: <i> The Collective Brewing Project.</i>
Why This Trend Is Growing
- Hybrid Food and Beverage
- Combining unlikely ingredients, such as marshmallow and beer, creates new and whimsical flavors for consumers.
- Alternative Easter Treats
- Exploring innovative ways to use traditional Easter candies, like Peeps, can provide unique products and experiences.
- Adultified Childhood Favorites
- Transforming beloved childhood treats into more grown-up versions allows adults to indulge in nostalgia with a mature twist.
Industries Being Reshaped
- Craft Brewing
- Craft breweries can experiment with unconventional ingredients to create unique and enticing beers for their customers.
- Food and Beverage Manufacturing
- Food and beverage manufacturers can explore innovative uses of familiar ingredients to develop new and exciting products.
- Event and Party Planning
- Event planners can incorporate alternative Easter treats, such as Peep-infused beers, into their offerings to create memorable and fun experiences for attendees.
