Those who love to read will be treated to words from great writers in the 2019 Short Story Advent Calendar from Hingston & Olsen Publishing. The countdown to Christmas officially kicks off on the first day of December, providing one non-religious short story for adults each day. In all, there are stories from 25 acclaimed authors, including Anthony Doerr, who penned All the Light We Cannot See and Omar El Akkad, who wrote American War.
The Short Story Advent Calendar can be purchased in a range of different colors (Cobalt, Forest, Indigo, Sage and Smoke) as well as special edition designs that feature artist-created wraparound designs.
The non-food advent calendar offers a unique way to enjoy the month of December and the days leading up to Christmas.
What's Driving This Trend
- Non-food Advent Calendars
- Non-food advent calendars continue to capture audiences and offer unique experiences.
- Curated Literature Collections
- Publishers are curating literature collections that feature works from top authors to attract book lovers.
- Seasonal Subscription Services
- Seasonal subscription services are growing, offering consumers a convenient and curated experience for the holidays.
Who This Affects Most
- Publishing
- Publishing companies can capitalize on the growing trend of curated literature collections by partnering with top authors for seasonal releases.
- Subscription Services
- Subscription services are uniquely positioned to fill the growing demand for curated and non-food advent calendars.
- Retail
- Retailers can attract consumers seeking unique experiences and curated products by offering non-food advent calendars in-store and online.
