In celebration of the bicentennial of its rosé champagne, Veuve Clicquot launched a special champagne ice bucket and a limited-edition bottle.
The Veuve Clicquot Anniversary Cake gets its tiered shape from the stacking of paint bucket containers, which are colored to resemble the iconic hue of the 200-year-old rosé. The special-edition bottle that pairs with the packaging also includes noteworthy details, such as a black anniversary foil around the neck of the bottle that conceals a message.
The original blended rosé champagne was said to have been first created in 1818 by Madame Clicquot with a combination of red wine and Yellow Label champagne. At present, Millennial pink beverages are a hit among consumers who are looking to share aesthetically pleasing beverages, and the design of this novelty ice bucket only maximizes the shareability of the vividly colored alcohol.