Dessert-Inspired Breakfast Cereals

The New Malt-O-Meal Cereals Turn Dessert into Breakfast

For those who like to start their day off with something sweet, Malt-O-Meal is launching three new breakfast cereals that take inspiration from popular desserts. Perfect for kids or adults with a sweet tooth, the new cereals are a fun new take on a classic morning meal.

The new Malt-O-Meal cereals come in three different flavors, each of which is inspired by a sweet treat. The first is the Double Chocolate Brownie Crunch cereal, made with cocoa-dusted crispy corn puffs combined with chocolate marshmallow pieces. The second is the Cinnamon Dyno-Bites featuring cinnamon-coated gluten-free rice puffs. Finally, there is the Golden Honey O's, which combine corn, oat, and rice O's with real honey.

While many brands are focusing more on the nutritional content of their products, Malt-O-Meal caters to those who are more interested in fun and creative new flavor innovations.

Dessert-inspired Breakfast Cereals
Malt-O-Meal launches new breakfast cereals inspired by popular desserts.
Innovative Flavor Combinations
Malt-O-Meal introduces unique flavor combinations like double chocolate brownie crunch and cinnamon dyno-bites.
Catering to Fun and Creativity
Malt-O-Meal targets consumers who value fun and creative flavor innovations over nutritional content.

Where This Applies

Breakfast Cereal
Breakfast cereal industry can leverage dessert-inspired flavors to attract sweets-loving consumers.
Food Manufacturing
Food manufacturers have the opportunity to explore and create unique flavor combinations inspired by desserts.
Snack Food
Snack food companies can tap into the trend of indulgent breakfast options with dessert-inspired treats.
SCORE
1.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 18%
Activity 14%
Freshness 8%