The creative agency Designhorse has conceptualized the branding for Rosia, a Chiliean rosé manufactured by Chilean Casas Patronales – which was made specifically to target consumers in the Swedish wine market.
The rosé is offered in the accessible boxed format that has become so popular among wine-drinkers, and features prominently pink and red colors to represent its contents. On the box's branding is the claim of the product's "fresh and fruity" flavors and ingredients, and beautiful red flora that is reminiscent of that which can be found in Chile.
The delicate branding of this rosé doesn't take away from its ability to stand out, and instead guarantees that consumers' eyes will be drawn to its vivid colors and beautiful imagery.
Boxed Chilean Rosés
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