The creative agency Designhorse has conceptualized the branding for Rosia, a Chiliean rosé manufactured by Chilean Casas Patronales – which was made specifically to target consumers in the Swedish wine market.
The rosé is offered in the accessible boxed format that has become so popular among wine-drinkers, and features prominently pink and red colors to represent its contents. On the box's branding is the claim of the product's "fresh and fruity" flavors and ingredients, and beautiful red flora that is reminiscent of that which can be found in Chile.
The delicate branding of this rosé doesn't take away from its ability to stand out, and instead guarantees that consumers' eyes will be drawn to its vivid colors and beautiful imagery.
Key Themes Behind This Trend
- Boxed Wine
- Disruptive innovation opportunity: Explore new packaging designs and formats to appeal to wine-drinkers seeking accessibility and convenience.
- Floral Branding
- Disruptive innovation opportunity: Incorporate floral-inspired designs and imagery to enhance the visual appeal and differentiate products in the wine industry.
- Targeted Market Strategies
- Disruptive innovation opportunity: Develop customized products and branding strategies to specifically target consumer preferences in different international wine markets.
Where This Applies
- Wine Packaging
- Disruptive innovation opportunity: Explore innovative packaging solutions to improve sustainability, convenience, and consumer appeal in the wine industry.
- Graphic Design
- Disruptive innovation opportunity: Harness the power of visually appealing branding and design to create memorable and unique experiences within the wine industry.
- International Wine Markets
- Disruptive innovation opportunity: Understand and adapt to the unique preferences and demands of different international wine markets to gain a competitive edge.
