Picnik is known for its ready-to-drink butter coffee and liquid coffee creamers with grass-fed butter, and it is now introducing two new functional, dairy-free creamers in Vegan and Collagen varieties. Just like the Original Creamer from Picnik, the two new unsweetened products are powered by MCT oil to boost the brain and energize the body. As Naomi Seifter, CEO and founder of Picnik, describes: “Based on the response we received to our Original Creamer, we knew we wanted to expand the line so it was more inclusive of all dietary needs."
These new products are said to have a similar flavor profile to half-and-half and creamy textures thanks to the inclusion of high-quality coconut cream, cashew cream and grass-fed collagen. As ever, the collagen included in these products is useful for supporting the hair, skin, gut, nails and joints.
What's Driving This Trend
- Functional Creamers
- Picnik's vegan and collagen creamers are tapping into the functional food trend by promoting the health benefits of MCT oil and collagen.
- Dairy-free Alternatives
- Picnik's release of dairy-free creamers demonstrates the growing demand for plant-based and lactose-free options.
- Personalized Nutrition
- Picnik's expansion of creamer options reflects the trend of personalized nutrition and catering to individual dietary needs and preferences.
Who This Affects Most
- Plant-based Foods
- The rise of dairy-free creamers presents opportunities for the plant-based foods industry to develop more non-dairy alternatives for traditional dairy products.
- Functional Foods
- Picnik's use of MCT oil and collagen highlights the growing trend of functional foods that offer health benefits beyond basic nutrition.
- Beauty and Wellness
- The inclusion of collagen in Picnik's creamers emphasizes the intersection of beauty and wellness and presents opportunities for companies in this space to incorporate collagen into their products.
