Mince Pie Advent Calendars

Selfridges' Countdown to Christmas Day Shares Bite-Sized Treats

The Selfridges Mince Pie Advent Calendar offers an alternative for those who are looking to enjoy something other than chocolate as part of a countdown to Christmas Day. The advent calendar shares a total of 25 days of treats and four festive flavors: a traditional mince pie or one that's enhanced with chocolate, almonds or a citrus topping. On the last day of the countdown, there's even a special miniature icing-topped Christmas cake. Each mini mince pie can be pulled from a numbered drawer of the advent calendar, which opens like a book.

The advent calendar for mince pie lovers will be especially appealing to those who want to enjoy the taste of the seasonal treat all month long and not just for a few special days during the holidays.

SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 31%
Activity 35%
Freshness 9%

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