Plant-based meats are having a bit of a moment, but now consumers can make their home kitchen even more vegan-friendly with the debut of the new egg replacement 'neat egg.'
neat egg is a non-GMO, plant-based egg that's meant to serve as an alternative to chicken eggs in recipes that use egg as a binder. To prepare the vegan-friendly egg substitute, all you need to do is combine the neat egg formula with water and it's ready to be used in cakes, brownies, and other baked goods. And unlike similar eggs sustitues such as JUST egg, neat egg contains just two ingredients: chickpeas and chia seeds.
With a growing number of consumers exploring plant-based cooking and baking, products like neat egg provide an easy way to enjoy a more plant-based diet.
Image Credit: <i> neat egg.</i>
What's Driving This Trend
- Plant-based Cooking
- Opportunities abound for plant-based, healthy, and accessible cooking and baking alternatives.
- Egg Substitutes
- New egg substitutes made from sustainable ingredients will continue to emerge as more consumers cut back on animal byproducts.
- Clean Label Products
- Demand for clean label products is expanding beyond food and beverage and into other consumer goods categories such as beauty, personal care, and household products.
Who This Affects Most
- Food Industry
- The food industry can leverage the plant-based trend and develop more egg substitutes to satisfy the growing demand of vegan and flexitarian consumers.
- Agriculture Industry
- The agriculture industry can take advantage of this opportunity to diversify their products and crops towards sustainable and plant-based ingredients.
- Consumer Goods Industry
- Consumer goods industry can create a new range of plant-based products such as beauty, personal care, and household products to cater to the growing demand for clean label, vegan and sustainable alternatives.
