Yum! Brands is launching a trio of packaged Taco Bell tortilla chips that will be accessible to consumers through various supermarkets, grocery and convenience stores, as well as other retail locations.
The tortilla chips take inspiration from the Mexican fast food chain's sauce packets, with names like Fire and Mild. As such, in the same way that the signature sauce packets are designed with "saucy wisdoms," the chip packaging boasts a similar design.
While the Mild tortilla chips seasoned with Taco Bell's Mild sauce offers the taste of three chili peppers and cumin, the Fire chips provide even more heat with jalapeño, chili peppers and paprika. The collection of tortilla chips also includes a Classic option that is unseasoned, yet perfect for pairing with a range of dips and sauces.
QSR Chain Tortilla Chips
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