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'Hopsoda' is a Unique Yuzu Citrus Soft Drink Combined with Hops

 - Jun 19, 2018
References: & packagingoftheworld
'Hopsoda' is a citrus soda drink that combines the flavors of different kinds of hops with the Asian yuzu fruit. The beer-styled soft drink comes packaged in a tall amber bottle with a crimped metal cap and a wraparound label that depicts a character with a physical likeness to green hops themselves. Hopsoda worked with Ostecx Créative on the positioning, packaging design and identity of the standout new soft drink product, which emphasizes some of the citrus soft drink's exotic qualities.

As many people around the world are opting for non-alcoholic drinks, particularly young Millennials, a growing number of brands are attempting to catch the interests of these consumers with products that feature a mix of hybridization and offbeat branding.