Yamba Brings a Grass-Fed Alternative to Canadian Grocers
Meghan Young — March 2, 2015 — Lifestyle
References: lifechoicesfoods & canadiangrocer
Yamba might be the first Australian-style yogurt to makes it way to Canada, but it certainly won't be the last. Since it is also the first to use grass-fed milk, it's only natural that consumers will be attracted to its organic and healthy focus. It helps that the maker, Life Choices Natural Foods, claims the Australian-style yogurt is higher in fat and protein than Greek yogurt -- the current favorite among many shoppers.
Although available in a few flavors including plain, strawberry and honey, the Australian-style yogurt sets itself apart from its competition by providing a different type of alternative. Its ingredients will intrigue customers who are continuously on the hunt for something different and, arguably, better. The Australian-style yogurt brings just that.
Although available in a few flavors including plain, strawberry and honey, the Australian-style yogurt sets itself apart from its competition by providing a different type of alternative. Its ingredients will intrigue customers who are continuously on the hunt for something different and, arguably, better. The Australian-style yogurt brings just that.
Trend Themes
1. Australian-style Yogurts - Disruptive innovation opportunity: Introducing unique yogurt options with grass-fed milk and higher fat and protein content to attract health-conscious consumers.
Industry Implications
1. Health Food - Disruptive innovation opportunity: Catering to the growing demand for organic and healthy food items like Australian-style yogurt.
2. Dairy - Disruptive innovation opportunity: Creating premium yogurt products by using grass-fed milk, appealing to consumers looking for alternative options in the dairy industry.
3. Food Retail - Disruptive innovation opportunity: Expanding product offerings with Australian-style yogurt, attracting customers who are seeking novel and healthier yogurt alternatives.
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