bareMinerals recently expanded upon its range of award-winning mineral makeup and skincare products with the newest addition to its barePRO collection, the 16-Hour Full Coverage Concealer.
This long-lasting concealer stick is water- and crease-proof, and promises to hide dark circles and blemishes for extended periods of time thanks to its Mineral Lock Long Wear Technology.
The concealer is offered in a range of shades from Fair-Cool to Deep-Neutral, each of which boasts a formula with bamboo stem extract to help improve the skin's texture over time. Some of the hydrating, nourishing ingredients that can be found in the formula include antioxidant-rich raspberry seed oil, blackcurrant seed oil and sea lavender, which play a part in shielding and protecting the skin against pollution and environmental stressors.
Why This Trend Is Growing
- Long-lasting Concealers
- Opportunity for cosmetic companies to develop pigmented concealers that offer extended wear and improved skincare benefits.
- Waterproof and Crease-proof Makeup
- Innovation potential for creating makeup products that are resistant to water and creasing, ensuring long-lasting coverage throughout the day.
- Skincare-infused Makeup
- Opportunity for the beauty industry to create makeup products that not only enhance appearance but also provide nourishing and protecting benefits for the skin.
Industries Being Reshaped
- Cosmetics
- Cosmetic companies can tap into the trend of long-lasting concealers by developing innovative formulas that offer extended wear.
- Beauty
- The beauty industry can explore the trend of waterproof and crease-proof makeup to cater to consumers looking for long-lasting coverage that withstands various conditions.
- Skincare
- Skincare companies can venture into the skincare-infused makeup space by creating products that combine makeup functionality with skin-nourishing and protecting properties.
