bareMinerals' 16-Hour Full Coverage Concealer is Hydrating
Laura McQuarrie — March 16, 2018 — Fashion
References: bareminerals & cosmeticsbusiness
bareMinerals recently expanded upon its range of award-winning mineral makeup and skincare products with the newest addition to its barePRO collection, the 16-Hour Full Coverage Concealer.
This long-lasting concealer stick is water- and crease-proof, and promises to hide dark circles and blemishes for extended periods of time thanks to its Mineral Lock Long Wear Technology.
The concealer is offered in a range of shades from Fair-Cool to Deep-Neutral, each of which boasts a formula with bamboo stem extract to help improve the skin's texture over time. Some of the hydrating, nourishing ingredients that can be found in the formula include antioxidant-rich raspberry seed oil, blackcurrant seed oil and sea lavender, which play a part in shielding and protecting the skin against pollution and environmental stressors.
This long-lasting concealer stick is water- and crease-proof, and promises to hide dark circles and blemishes for extended periods of time thanks to its Mineral Lock Long Wear Technology.
The concealer is offered in a range of shades from Fair-Cool to Deep-Neutral, each of which boasts a formula with bamboo stem extract to help improve the skin's texture over time. Some of the hydrating, nourishing ingredients that can be found in the formula include antioxidant-rich raspberry seed oil, blackcurrant seed oil and sea lavender, which play a part in shielding and protecting the skin against pollution and environmental stressors.
Trend Themes
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Long-lasting Concealers — Opportunity for cosmetic companies to develop pigmented concealers that offer extended wear and improved skincare benefits.
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Waterproof and Crease-proof Makeup — Innovation potential for creating makeup products that are resistant to water and creasing, ensuring long-lasting coverage throughout the day.
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Skincare-infused Makeup — Opportunity for the beauty industry to create makeup products that not only enhance appearance but also provide nourishing and protecting benefits for the skin.
Industry Implications
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Cosmetics — Cosmetic companies can tap into the trend of long-lasting concealers by developing innovative formulas that offer extended wear.
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Beauty — The beauty industry can explore the trend of waterproof and crease-proof makeup to cater to consumers looking for long-lasting coverage that withstands various conditions.
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Skincare — Skincare companies can venture into the skincare-infused makeup space by creating products that combine makeup functionality with skin-nourishing and protecting properties.
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