Specialty screens blend into their surrounding environment
Trend - With screens both large and small now being an essential part of consumers' lives, whether those are for work or entertainment purposes, some brands are focusing on screens that are much more design and mind-friendly.
Insight - Consumers have grown accustomed to using the digital space in their everyday lives, whether that's professionally, for personal responsibilities, or for their entertainment. What's been crucial in this transition is that these habits are able to seamlessly integrate into their lives, and brands that prioritize that are more likely to draw in customers.
Insight - Consumers have grown accustomed to using the digital space in their everyday lives, whether that's professionally, for personal responsibilities, or for their entertainment. What's been crucial in this transition is that these habits are able to seamlessly integrate into their lives, and brands that prioritize that are more likely to draw in customers.
Workshop Question - How could your brand better and more seamlessly integrate its products/services into its customer's life?
Trend Themes
1. Blended Screen Design - Brands prioritize design to seamlessly integrate their screens into consumers' lives.
2. Screen Camouflage - Products with invisible screens offer a sleek alternative to traditional TV sets.
3. Distraction-free Displays - Consumers value calming and focused designs to interact with technology in their homes.
Industry Implications
1. Home Entertainment - Creating stylish products that blend in with home decor and offer features like ambient mode or form factor flexibility.
2. Office Equipment - Developing privacy-focused products that maintain open-concept office design while preserving sensitive information.
3. Interactivity & Control - Creating products with intuitive and interactive interfaces for controlling smart homes or office environments.
