The push for more personalized clothing labels continues and in light of this, the brand Consortium opened a custom-only pop-up that created a shopping experience that was completely unique to each guest.
Consortium hosts a variety of made-to-order brands, and this brick-and-mortar effort brought those highly customizable brands under one roof. The event featured offerings from labels like the perfume brand, Olfactory and the shoe brand Awl & Sundry. The assortment of products in this space are all customizable, offering consumers the unique opportunity to design and personalize their own product.
According to the founder of Consortium, Sam Payrovi, “Not only does it present a much better, more efficient retail model for these retailers, but also it drives customers in store because customization is better in store than it is on eCommerce.”