Category
Tech
Embedded Intelligence
Trend cluster
Category
AI
Experience
Brands increasingly use artificial intelligence to power live retail experiences.
6.8
Trend score
Trend
What is the AI Experience trend?
AI Experience: Brands are leveraging artificial intelligence to bring personalized, interactive shopping experiences to malls and brick-and-mortar stores. By integrating machine learning and augmented reality (AR), they create immersive, tech-driven demonstrations that connect consumers with branded products.
Insight
The consumer insight behind the AI Experience trend
While many consumers are eager to invest in artificial intelligence-powered products, concerns about efficiency and cost often hold them back. In response, brands are incorporating AI into in-person events and pop-ups, creating immersive experiences that highlight the technology’s potential and expose consumers to their product offerings. By merging innovation with real-world interactions, brands can break down skepticism, build trust, and attract shoppers who prefer physical retail spaces.
Trend themes
Themes within the AI Experience trend
Three behaviours holding the trend together01
AI-Enhanced Retail Experiences
AI technologies are increasingly being integrated into physical spaces, transforming traditional retail into interactive, personalized, and immersive experiences.
02
Gamification in Consumer Engagement
The use of gamification in retail and brand activations is disrupting traditional consumer interactions by creating engaging, playful opportunities that enhance brand loyalty and customer satisfaction.
03
Virtual Worlds and Blockchain Synergies
The convergence of AI, virtual reality, and blockchain is pioneering new digital realms for entertainment and commerce, offering unprecedented interactive experiences and monetization avenues.
Industry implications
What the AI Experience trend means for industry
Where the trend changes the playbookFor
Retail Technology
Innovations in retail technology are radically altering how businesses interact with customers by offering real-time, data-driven, personalized shopping experiences.
For
Experiential Marketing
Experiential marketing is being transformed by digital advancements, creating immersive brand experiences that deeply engage consumers through sensory and emotional interactions.
For
Gaming and Entertainment
The gaming and entertainment industry is witnessing a significant shift with AI integration, where interactive technologies are creating new immersive platforms for consumer engagement.
Workshop question
How can your brand create stronger in-store connections with consumers?
Trend signals
Trend signals for AI Experience
Trend score 6.8 out of 10, from popularity 86%, activity 80%, freshness 37%.
Popularity86%
Activity80%
Freshness37%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the AI Experience trend
5 featured examples from Aug 15, 2024 to Jan 14, 2025CategoryTech
Entertaining AI-Driven Experiences
Lotte and Arbitrum Partner for the Coalesced 'Lotte Caliverse'
The advent of virtual shopping environments signals a transformation in the retail sector, merging e-commerce with AI and VR technologies.
CategoryTech
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
The integration of artificial intelligence in food preparation can enhance product customization and consumer engagement.
CategoryTech
Transformative AI Shopping Experiences
Omoda and Google Cloud Partner for Generative-AI Shopping
The retail industry is experiencing a shift towards AI-driven personalization, enhancing product discoverability and customer satisfaction through bespoke shopping experiences.
CategoryBusiness
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
The confectionery industry leverages gamification to enhance brand loyalty and create memorable customer experiences.
CategoryTech
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
Integrating AI to enhance in-store experiences and provide personalized deals to shoppers creates compelling value propositions for retailers.
