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Updated Americana

The simple Americana aesthetic makes way for modern and inclusive depictions

Trend - The influence of Americana on fashion in North America has long been prevalent, but now the aesthetics associated with this theme are being modernized. These themes paint a more accurate picture of what Americans look like, and are a small, escapist extension of the political and social landscape in America today.

Insight - When it comes to media and mainstream representation, authenticity and accuracy are becoming increasingly important to the average Millennial and Gen Z consumer. These generations are critical of brands and institutions that don't acknowledge different demographics and social issues, and are drawn to those that they align with culturally or morally.
Workshop Question - How could your brand adopt positive, authentic aspects of its country's or locality's culture?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
76,994 Total Clicks
Date Range:
Oct 18 — Jul 20
Trending:
Warm
Consumer Insight Topics:

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