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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,231 more

Updated Americana

The simple Americana aesthetic makes way for modern and inclusive depictions

Implications - The influence of Americana on fashion in North America has long been prevalent, but now the aesthetics associated with this theme have been updated to suit the preferences of the modern Millennial consumer. Whether revealing themes that are more dystopic and rebellious, or painting a more accurate picture of what Americans look like, these contemporary editorials are a small, escapist extension of the political and social landscape in America today.
Workshop Question — How could your brand adopt positive, authentic aspects of its country's or locality's culture?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
136,161 Total Clicks
Date Range:
Dec 17 — Oct 18
Trending:
This Year and Hot
Consumer Insight Topics:

Featured Examples

Dystopian Americana Fashion Editorials
Dystopian Americana Fashion Editorials
CALVIN KLEIN 205W39NYC's Lookbook is Artistically Relevant
For its Fall/Winter 2018 campaign, stylish imprint CALVIN KLEIN 205W39NYC produces a hauntingly beautiful Americana fashion editorial that is packed with historical and cultural references. As the... MORE
Skate-Inspired Technical Apparel
Skate-Inspired Technical Apparel
Palm Angels Joined Under Armour for the Recovery Collection
Palm Angels worked in collaboration with American sportswear label Under Armour for the Recovery collection. The label used Celliant technology in its sportswear in order to assist athletes recovery... MORE
Ready-To-Wear Luxe Sportswear
Ready-To-Wear Luxe Sportswear
Just Don & Moda Operandi Fuse Luxe and Sportswear Elements For SS19
Streetwear label Just Don works in collaboration with New York City-based fashion retailer Moda Operandi on an inaugural collection of men’s sportswear for the Spring/Summer 2019 season. The... MORE
Philanthropic Fashion Brands
Philanthropic Fashion Brands
Nonich is Looking to Change the Perception of Luxury Fashion
Nonich is a fashion brand that was created by two teenagers who just began college, and the brand has quickly grown to success with its Japanese streetwear, Western European and Americana... MORE
Experimental Reworked Streetwear
Experimental Reworked Streetwear
JOEGUSH Dropped Its REMA-KOUTURE Collection for Fall/Winter 2018
Seoul-based fashion label JOEGUSH would define itself as a remake label and it recently introduced its REMA-KOUTURE collection for the Fall/Winter 2018 season. The seasonal collection is full of... MORE
Americana-Influenced Clothing Collections
Americana-Influenced Clothing Collections
Études' Take on Americana Fashion is Eclectic & Busy
For the assembly of its Spring/Summer 2019 collection, Parisian label Études took stylistic cues from the phenomenon of classic Americana fashion. Designers José Lamali, Jérémie Égry and Auré... MORE
Americana-Inspired Spring Capsules
Americana-Inspired Spring Capsules
The Latest Brownstone Collection Infuses Japanese Fabrication
Los Angeles-based fashion label Brownstone recently unveiled its latest Spring/Summer 2018 collection, entitled ‘I Like It Here Can I Stay? : Rude Boys and Girls Club, USA.’ The range is... MORE

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