Updated Americana

The simple Americana aesthetic makes way for modern and inclusive depictions

Implications - The influence of Americana on fashion in North America has long been prevalent, but now the aesthetics associated with this theme have been updated to suit the preferences of the modern Millennial consumer. Whether revealing themes that are more dystopic and rebellious, or painting a more accurate picture of what Americans look like, these contemporary editorials are a small, escapist extension of the political and social landscape in America today.
SCORE 7.8
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65,821 Total Clicks
Dec 17 - Oct 18
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Dystopian Americana Fashion Editorials - CALVIN KLEIN 205W39NYC's Lookbook is Artistically Relevant
SCORE 9
This Quarter and V. Hot 3,527 Clicks Pub: Aug 2, 18
Dystopian Americana Fashion Editorials
CALVIN KLEIN 205W39NYC's Lookbook is Artistically Relevant
For its Fall/Winter 2018 campaign, stylish imprint CALVIN KLEIN 205W39NYC produces a hauntingly beautiful Americana fashion editorial that is packed with historical and cultural references. As the... [More]
Skate-Inspired Technical Apparel - Palm Angels Joined Under Armour for the Recovery Collection
SCORE 8.9
This Year and V. Hot 3,263 Clicks Pub: Jun 18, 18
Skate-Inspired Technical Apparel
Palm Angels Joined Under Armour for the Recovery Collection
Palm Angels worked in collaboration with American sportswear label Under Armour for the Recovery collection. The label used Celliant technology in its sportswear in order to assist athletes recovery... [More]
Ready-To-Wear Luxe Sportswear - Just Don & Moda Operandi Fuse Luxe and Sportswear Elements For SS19
SCORE 7
This Quarter and Warm 1,306 Clicks Pub: Sep 27, 18
Ready-To-Wear Luxe Sportswear
Just Don & Moda Operandi Fuse Luxe and Sportswear Elements For SS19
Streetwear label Just Don works in collaboration with New York City-based fashion retailer Moda Operandi on an inaugural collection of men’s sportswear for the Spring/Summer 2019 season. The... [More]
Experimental Reworked Streetwear - JOEGUSH Dropped Its REMA-KOUTURE Collection for Fall/Winter 2018
SCORE 6.9
This Quarter and Warm 779 Clicks Pub: Sep 24, 18
Experimental Reworked Streetwear
JOEGUSH Dropped Its REMA-KOUTURE Collection for Fall/Winter 2018
Seoul-based fashion label JOEGUSH would define itself as a remake label and it recently introduced its REMA-KOUTURE collection for the Fall/Winter 2018 season. The seasonal collection is full of... [More]
Philanthropic Fashion Brands - Nonich is Looking to Change the Perception of Luxury Fashion
SCORE 5.6
This Year and Warm 670 Clicks Pub: Dec 27, 17
Philanthropic Fashion Brands
Nonich is Looking to Change the Perception of Luxury Fashion
Nonich is a fashion brand that was created by two teenagers who just began college, and the brand has quickly grown to success with its Japanese streetwear, Western European and Americana... [More]
Americana-Influenced Clothing Collections - Études' Take on Americana Fashion is Eclectic & Busy
SCORE 5.8
This Year and Warm 513 Clicks Pub: Jun 25, 18
Americana-Influenced Clothing Collections
Études' Take on Americana Fashion is Eclectic & Busy
For the assembly of its Spring/Summer 2019 collection, Parisian label Études took stylistic cues from the phenomenon of classic Americana fashion. Designers José Lamali, Jérémie Égry and Auré... [More]
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